Boeing’s fall was predictable not because it’s Boeing, but because the decisions that got it here would land any company in the same place. Profit-first decisions invariably destroy profits in the long-run, due to short-sighted leadership. Decisions that last come from lasting values.

I highly recommend this article if you want an engaging overview of all that’s happened at Boeing.

“Thanks to a string of unforced errors and botched responses, Boeing, like other corporate giants from the 20th century, has devolved from the epitome of world-beating quality to a symbol of managerial fecklessness, focused on short-term profits at the expense of the company’s long-term sustainability. Boeing cut corners in production, pushed out experienced workers to save money, and poured money into boosting the stock price instead of investing in its products.”

How Boeing Sold Its Soul to Boost Its Stock Price | New York Magazine