Aaron Miller

Aaron Miller

Provo, UT
Overcoming Paralysis • Dr. Dale Hull, Executive Director of Neuroworx • s02e04

Overcoming Paralysis • Dr. Dale Hull, Executive Director of Neuroworx • s02e04

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Summary

Over 5 million people in the US live with paralysis, caused by injury, stroke, or disease. Recovery is incredibly hard because nerve damage is difficult and sometimes impossible to heal. Moreover, our medical and insurance systems are inadequate, designed to help people live with their injuries rather than heal from them.

A pioneering therapy clinic called Neuroworx is leading the way into life-changing treatment for people with paralysis. In this episode, we'll learn from Dr. Dale Hull, an OBGYN doctor who became suddenly paralyzed more than 20 years ago. Now, not only can he walk again, but he and his co-founder Jan Black have aided thousands of patients to live happier and more active lives.

About Our Guest

Dale is the cofounder and Executive Director of Neuroworx. He graduated from the University of Utah School of Medicine in 1985. Following graduation, he completed a residency in obstetrics and gynecology at the University of Utah Medical Center. He practiced general obstetrics and gynecology for ten years in the south portion of the Salt Lake metropolitan area.

In 1999, he suffered a spinal-cord injury that resulted in paralysis from the neck down. This life-altering event, which prevented him from returning to active practice, required Dr. Hull to devote approximately three years to his rehabilitation. He joined his therapist in forming a non-profit organization and opening Neuroworx in 2004.

During 2002, Dale had the opportunity to be an Olympic torchbearer for the Salt Lake Winter Olympics. In 2009, he completed an underwater marathon in the Neuroworx pool to commemorate the ten-year mark of his injury. He returned to school and in 2012, completed a Master’s of Public Administration degree from the Romney Institute of BYU. Dr. Hull is married and has four sons.

Useful Links

Neuroworx: https://www.neuroworx.org/

News coverage of Dr. Hull's work: https://www.youtube.com/watch?v=2NIGMtMJbiE

Dr. Hull's Tedx Talk: https://www.youtube.com/watch?v=FgfT0OyASrU

Pleasant Pictures Music

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Transcript

[00:00:00] Aaron: That's an awesome story. I would not have expected the Twinkie to MD path. Love it.

That's so great.

[00:00:08] Dr. Hull: Yeah. My, my grandkids love to hear that story.

[00:00:10] Aaron: Yeah. They might prefer you we're making Twinkies still .

[00:00:14] Dr. Hull: Oh, totally. When I tell, when I tell the story, they're not impressed I'm a doctor. They're like, "You made Twinkies? Like, you're a, like, you're a cool grandpa."

[00:00:22] Aaron: That's hilarious. I love that.

[00:00:27] Aaron - Narration: Hi, I'm Aaron Miller, and this is How To Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode four: Overcoming Paralysis. This episode of How To Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

Before we begin this episode, I have just a quick word of thanks to all of you who listen. I'm lucky enough to have an audience full of natural helpers, and you're all so kind. Thank you for your encouraging words about the podcast and also for taking the time to share it, and to leave reviews. If you want to help this podcast grow and reach more listeners, sharing on social media and leaving reviews with Apple Podcasts are the two most effective ways to help. So thank you.

I have a slight tremor in my right hand, although I can't pin down exactly what caused it. I'm pretty sure it came from a day when I was tearing out some old kitchen cabinets and I strained something related to what's called my brachial nerve. I've had some physical therapy for it, and that's helped. But even now, 11 years later, if I overuse my right arm, I can feel it get weaker and the tremor gets more prominent.

The human nervous system is an amazing thing. I definitely take it for granted, even when considering my tremor. Our brain and spinal cord do so much more than just getting our body parts to move. They help us sense hot and cold, regulate our breathing, feel pain and pressure, and even know simple things like where our hands are in any moment and what they're doing without us having to look.

The nervous system is also incredibly fragile and hard to repair. When nerves are injured, some damage can be permanent, despite our body's natural ability to heal. And a nervous system injury can be sudden and dramatic, from something as simple as taking a hard fall. A spinal cord injury is usually life changing.

This episode is about those among us who have had dramatic changes to their bodies and their lives because of nerve damage caused by accident, stroke, or disease. More than that, though, it's about the remarkable journey they undertake to heal and adapt.

[00:02:52] Dr. Hull: The work that we've been doing over the last 18 years, we've kind of landed on a phrase that we call the remarkable journey. That every one of these individuals who have these catastrophic injuries embark on this remarkable journey of recovery that is so unique, and so daunting, and circuitous in certain ways, and so individual that, that it really is, it's just remarkable.

[00:03:25] Aaron - Narration: Also in this episode, we're going to learn about a pioneering clinic called Neuroworx, where patients are getting care that would otherwise be impossible for them. We'll learn about the clinicians who are daily crafting better lives.

[00:03:39] Dr. Hull: Currently we have a staff of of 26. We do physical therapy, occupational therapy, and speech therapy for adults and children with spinal cord injury, brain injury, stroke, cerebral palsy, spinal bifida, and similar conditions.

The analogy that I try and paint for visitors to our clinic is, if I brought you into a woodworking shop, I would show you the tablesaw, the drill press, the sander, et cetera, and you would say, "Oh yeah, those are the tools." But then I would introduce you to the craftsman who takes the block of wood to create the masterpiece using the tools that are in the workshop.

Our therapists are the artisans and they have the insight and the skill and the creativity. And they, they take these individuals who are the raw materials, so to speak, and they're going to craft them, using the tools in the best manner possible.

[00:04:37] Aaron - Narration: Our guide for this episode and my guest and friend is Dr. Dale Hull. He's the co-founder of Neuroworx and a trained medical doctor. Together with Jan Black, who's the clinical director and a physical therapist, the two have helped thousands of people regain power and hope and strength, after those things are taken away.

I need to tell you this at the outset, though, Dr.. Hull's expertise in healing broken bodies comes from something much deeper than just his medical training. He actually started out as an OBGYN, not a neurologist. But over 20 years ago, his life was suddenly and completely changed by a traumatic spinal cord injury.

[00:05:25] Dr. Hull: Generally speaking, things were going very well. I mean, after 10 years I felt like I was good at what I did, and I had a very supportive wife, a nice house, had four sons who were growing up and they were healthy. And other than being very, very busy, yeah, life, life was good.

[00:05:46] Aaron: So can we talk about the accident? I know this is a story you've told many times over, but the people listening won't have heard it before.

[00:05:54] Dr. Hull: So on July 19th, beautiful summer evening, 1999, I had come home from work a little bit later and the family had already eaten and kind of were doing their thing. And I grabbed a quick bite to eat and went out into the backyard on the trampoline just to relax a little bit. And I had grown up with trampolines in my town where we'd grown up.

And on this particular evening, I was doing some front flips and back flips, but it wasn't anything I wasn't accustomed to doing. And on a particular back flip, as I hit the takeoff, the plan was to do a laid out back flip. So, you know, that involves, as you, as you get in the air, you're kind of stalled out and then you arch and then bring it around.

And at the peak of my jump, I realized I didn't have enough rotational momentum to complete the flip, and I was going to be in a very precarious situation. So I thought to myself, "Okay, I better reach back and see if I can catch myself with my hands."

And I'm still blown away by how quickly our brains can work at times because no sooner than I had that thought than Christopher Reeve's horseback riding accident went through my brain.

[00:07:05] Aaron: Oh wow.

[00:07:05] Dr. Hull: For those who may not be familiar, he was on a jumping horse and the horse stopped short. He went over the front, and his head hit the ground and sustained a spinal cord injury at the very highest level.

And I figured if I wasn't successful, I may have a similar accident, only in reverse, similar injury. So I, I did the only thing I had left to think about and I tried to twist, I tried to throw one of my legs over, but ran out of hang time, landed on the mat in such a way that my chin was on my chest with my body straight up in the air. Heard and felt a pop and everything went completely numb, just like throwing a switch. I bounced on the trampoline and came to rest on my stomach because of the, of when I tried to throw my leg over. And immediately upon ending up that way, I knew exactly what had happened. I knew I had a spinal cord injury.

I knew I was a quadriplegic. I knew life was over. In, in every way I could think of. My head came to rest in the opening where the springs were missing on my trampoline, which was my first great blessing because it kept everything in perfect alignment so it wouldn't have caused any more damage. But I was looking underneath the trampoline, and I can still see the dirt and smell the weeds and, and the first words out of my mouth were, "Oh God, no. Not this."

And the reason that I said that was I thought it was really unfair, that I was getting dealt something I wasn't, I wasn't at all prepared for.

So I think one of the first things I learned about this, and I've learned so many things as I've gone through this whole episode of this whole journey, is we're all going to have problems. That's, that's not the secret. I think the most difficult problems we're going to have are things that are not on the list.

[00:09:02] Aaron: Hmm.

[00:09:02] Dr. Hull: Things that you're totally unprepared for, that show up on a normal Thursday afternoon and, and you suddenly have to come to grips with it. And so I just thought it was unfair that it was giving me something that I, I mean, I didn't know where to start. I had no idea.

[00:09:20] Aaron: Yeah.

[00:09:20] Dr. Hull: Like really, really? You're going to make me a quadriplegic, like serious. Come on.

[00:09:27] Aaron - Narration: I know that story is a lot to take in right here at the start of the episode. It's hard to really understand anything like that happening to us or to someone we love. But did you notice how Dr. Hull, and because we're friends I'm also going to call him Dale, did you notice how already Dale has some potent wisdom to share?

I've long been excited about this episode because of who Dale is and what we can learn from him. To get to know him better, here's how we ended up in medicine. If you're still trying to figure out what you want to do for your career, you'll find this story to be very relatable.

[00:10:07] Dr. Hull: I was in college and I had been a predental major ever since I was junior high. I, I thought I'm going to be a dentist. I had a brother who was an orthodontist and a brother-in-law who's a dentist. And so I thought, "Oh, you know, that'll be great. I can do that." And kinda went through my schooling.

And now I'm a, a junior in college and I was supposed to go spend a half a day with a, with a dentist. So I dutifully showed up at his office and I sat in the chair next to him and he was doing a crown prep, uh, on this particular person. And I was watching. No more than 15 minutes into this whole thing. I said, "There is no way that I'm going to spend the rest of my life doing this." And I stood up and said, "Thank you very much. See ya."

And he kind of looked at me and said, "Okay..."

[00:11:01] Aaron: Oh, that's so funny.

[00:11:02] Dr. Hull: And, and I'm assuming that he maybe thought I was getting queasy or whatever. But I, but I walked out of the room and never looked back. But then the problem was I didn't quite know what I was going to do at that point.

My home, where I grew up was underneath the landing pattern for the airport, and so I'd always wanted to fly. Eventually, I, I went out and got a pilot's license and said, "Oh, this is what I'm going to do. I'm going to be a pilot." And at the time, I was working at Hostess, at the Hostess Bakery making Twinkies for a living. My wife was still in college and I'd come home and say, "Guess what I did for the world today? I made a hundred thousand Twinkies."

I worked with a lot of really good people. They were hard workers. I mean, it's, it's much harder work than you think. But I also realized that they were just working for a paycheck, and that was the second point in my life where I said I, I can't just work for a paycheck.

Well, I had actually, by this time, I had actually applied to law school and I got accepted as an alternate. Thank goodness I never got in, because I, I don't, I don't think I'd be happy as an attorney.

But in the course of all this, my wife and I witnessed a car accident right in front of us and we were kind of the first responders. And I felt so helpless at this scene that I turned around and enrolled in an emergency medical technician course from the state and got my EMT certification and said, "Okay, I really think medicine is what I want to do." But by then I was out of school and really didn't have a pathway forward.

I'll tell you an interesting story about this whole thing is I was sitting at my desk one day, my wife was at work, and I was a little bit down in the dumbs, contemplating, "Okay, what? What's my life going to be like? What am I going to do?" And I was just doodling on a piece of paper. And as I doodled, I was signing my name, just practicing signing my name. And at one point I signed my name. And then after my name, I wrote the two initials, "MD."

And I sat and looked at that. And quite honestly, Aaron, I said to myself, "There is no freaking way that that's ever going to happen." Because it just seemed like I, there wasn't, there was not a path forward right?

Long story short is a friend of mine who was a professor called me a short time later and said, "Hey, what are you doing in life?"

And I said, "Making Twinkies."

And he said, "I need a graduate assistant in physiology. Do you want to come down?"

And I said, "Sure."

And so I went down and started a graduate program. And that opened the door for me to apply to medical school. And then, then I, I was accepted to the University of Utah Medical School, and off, off, I went.

And, and to bring the, the stories all the way full circle, there were days when I was a practicing physician, really busy writing orders, and I would get down to the bottom of the order sheet and I would sign my name,

There were a couple of those days that I actually paused when I made those two initials at the end of my name, because it was that realization that it had, it had actually happened.

[00:14:38] Aaron - Narration: That sense of gratitude and accomplishment is something I hope everyone can find. There are few things more satisfying than having work that uses your gifts to help other people. This is what Dale had to leave behind because of his injury.

In fact, if you've listened to my first episode in season one, I spoke with Professor Jeff Thompson about how people find their calling. Dr. Hull's story was one that Jeff shared as an example. But Jeff didn't talk about delivering babies. He spoke about what was to come next for Dale.

[00:15:15] Dr. Hull: The day I was injured was the day I delivered my last baby. Uh, well, last baby as a non-injured person. I actually ended up delivering two other babies, but those are whole other different stories. That was after I was injured. But the last baby I delivered was a couple whose physician got ill. And she was ready to deliver at any time and came in to see me that day and, and, uh, just happened that she was, you know, in a situation where she was ready to go.

And so took her over to Labor and delivery and we got her delivered. And I've remained with, with that family. In fact, they live in Minnesota and last year actually stopped by and I got to, to revisit with husband and wife as well as the child.

[00:16:00] Aaron - Narration: Most people who experience a traumatic injury like Dr. Hull, don't fully understand the significance until much later.

With years of medical training and practice under his belt, Dale immediately knew what had happened on that evening when he was hurt. By the way, you may hear some background noise in this clip. Those are clinicians and kids at the clinic, some of whom are patients.

[00:16:26] Aaron: So it, this has never occurred to me having heard your story before, but it did just now. Your reaction to this would've been much more informed in the moment. A typical person who has no medical training, when they found themselves in that situation, there'd be so much uncertainty swirling around not knowing what was really going on. But it sounds like you had a full appreciation of what this meant, where most people wouldn't.

[00:16:50] Dr. Hull: Yeah, unfortunately I did. I did.

In fact, in one of the funny prescient moments while I was laying there, I actually knew for whatever reason that I would be the show and tell spinal cord injury for Dr. James Swenson's, second year medical student lecture of the following year, which I was.

[00:17:12] Aaron: Wow.

[00:17:13] Dr. Hull: Because I remembered as when I was a second year student watching a paralyzed gymnast come in as the show and tell for spinal cord injury. And it was just, it was just an odd thought that crossed to my head at that moment of, "Oh, great, now I'm going to be, I'm going to be Dr. Swenson's show and tell."

[00:17:33] Aaron: Wow.

[00:17:34] Dr. Hull: And, and so, yeah, I, I knew exactly what had happened and I, I had my wife call my colleagues at the hospital and say, Okay, you know, this is what's happened. And I knew how bad the accident was. I mean, I had no motor, no sensory below the level of the top of my shoulders. I mean, it was, it was, it was bad. Yeah. You know, and, and my wife, she, she said, "I realized when it was bad when I walked in the emergency room and your partner walked out of the X-ray room crying," after he saw my x-ray.

And I have to hand it to my wife because she was thrown into this very complicated medical situation and, and there were times when she had to make decisions for me, you know, once I was sedated and I was in the ICU, and, and that was really tough. That was really tough on her. I mean, she, she had no understanding and yet she was trying to absorb what she was being told.

And it gives me a greater appreciation because we see that all the time. What I describe it as is families are washed over by a tsunami of medical information that is so overwhelming that it, it makes the injury that much more complicated. Yeah, because they don't know what they don't know yet. They're expected to be making these decisions and trying to understand what's happening.

It would be like taking me and, and dropping me in the middle of China and having people telling me Chinese and asking me to make big decisions. It, it's just so overwhelming and, and imposing that it's, it's very, very difficult.

[00:19:17] Aaron - Narration: The time quickly came that Dale was discharged from the hospital and he and his family had to fully face what it meant to live with this injury potentially forever. The experience of coming home to a completely different life than you imagine for yourself is overwhelming.

[00:19:33] Dr. Hull: Sometimes days seem like they last forever and sometimes things just fly by just because of the nature of the situation. There was a lot of pressure on me, a lot of pressure on my wife, my family, and you, you go through the stages of grieving. And in my particular case, obviously it's very difficult because I blame myself. You, you know, I replayed my accident over and over and over again and, and I felt like that I had quote unquote, done this to my wife and my family, right?

And there's a lot of guilt that goes with that and, and I, I mean, I'm very honest about it. Did I think about suicide? Yes, absolutely. Now with retrospect and after having seen so many people go through this, I honestly, I'm not afraid when people go there or talk about it, because I actually think it's part of that recovery process. You explore all those things and there are dark days, and then as progress is made you, you have those days where you're just absolutely gleeful and grateful for little things. You know, the slightest movement, the slightest sensation. Those things become tremendous motivators to keep going.

[00:20:52] Aaron - Narration: Dale's amazing recovery is thanks to Jan Black, his physical therapist. She helped to make progress that others had predicted to be impossible, but working with her required extra time and resources that typical insurance benefits don't cover. Right now, our system is primarily designed to help dramatically injured people live with their injuries instead of healing from them.

[00:21:17] Dr. Hull: So at seven months after my accident, I met an extraordinary physical therapist that I think that's the first thing. I had, I had become very frustrated with therapy as an outpatient. I was getting it at home. Yet insurance restrictions are so, um, significant that the therapist only have time to really get you ready to live with your disability. And I, by that time, I'd had a lot of neurological recovery. I wanted them to change me. I didn't want them to change more door handles, which is really all they had time to do.

So that was a, a marked frustration for me. And then I realized that there was a limitation on the number of visits, et cetera, et cetera. So seven months I met this extraordinary physical therapist, Jam Black, who I finally realized had the talent, the ability, the wherewithal to make a difference. And so that motivated me to figure out a way to get my insurance company to pay more for me to pay her directly to, to get more therapy. And that culminated with me working with Jan for about two years, two and a half years, almost on a a five day a week basis, several hours a day trying to maximize my recovery.

[00:22:32] Aaron - Narration: Dale's recovery was remarkable. Less than three years after the accident that made him a quadriplegic, he could walk again. In fact, Dale without assistance, carried the Olympic torch during the 2002 Winter Games in Salt Lake City. That's a story we're going to hear later in the episode. After having made so much progress, Dale and Jan realized that what he had was something that many, many other people needed.

[00:23:01] Dr. Hull: At that point, I was still partially paralyzed and couldn't go back to work. So then I had to figure out, okay, so now what do I do? I, I mean, I'd had all this recovery, I'd had all this blessings, but I can't, I can't be at OBGYN again. Well, along the way, you can imagine, I had met other individuals with spinal cord injuries and paralysis, and they started to say, "Well, why can't I have what you have?"

And they wanted what I had, they deserved what I had. They needed what I, what I was getting, and I couldn't say, "Well, come on over to the house." That was pretty awkward. So Jan and I started to talk about, is there something we can do? There seems to be a need in the community.

We eventually put our thoughts on paper. We, we actually wrote a business plan. We said, if we're going to do this, we've got to eliminate financial barriers. So we created the nonprofit. Which makes me laugh now because I, I know your work is in nonprofits and, and we, we always joke that we have a physical therapist and a partially paralyzed gynecologist trying to run a nonprofit organization. It's just like, holy smoke. It's confidence is what you have before you know what you're doing.

[00:24:15] Aaron: Yeah.

[00:24:16] Dr. Hull: And, and so we said, "Okay, we're going to try and we're going to try and make a difference. We're going to try and create a different paradigm that people can get what they need. Not what can be billed for." And so that was the basis of wanting to do something different and trying to meet the needs of these other individuals.

So in 2004, we, we rented a thousand square foot room that was mostly empty and there were about a dozen individuals who followed Jan over, and Jan was our only therapist and I was a volunteer administrator and, and we said, "We're a spinal cord injury recovery center." And we, we said, "Go."

And, uh, quite honestly it was a dumb idea. I mean, really because of, I mean it was a terrible business model. But what we've realized, it's this great people model and, and it, you know, it's been working for 18 years

[00:25:09] Aaron: Yeah.

[00:25:10] Dr. Hull: Through the enormous generosity of, you know, many, many people who have, who've believed in our work.

[00:25:17] Aaron - Narration: This glosses over many years of hard work, full of setbacks and surprises, but today, Neuroworx is a massive clinic fitted with state of the art rehabilitation tools and equipment. They have aquatic therapy pools, driving simulators, VR headsets, weights and braces of all kinds, a dedicated children's play and therapy park, and even a robotic ambulation device that retrains a person's legs to remember the complex movements that make walking possible.

All of these resources have improved the lives of thousands of people.

[00:25:52] Dr. Hull: I'd say we're probably getting close to 4,000 different individuals from 28 different states and four different countries. Most of them obviously are from the Intermountain West, but you know, we had a young girl from Morocco, we had a young man from South Africa. We've had people from Canada, from Mexico, and then other, other states who come out. We have an apartment that we, we let them stay in for very low cost.

And yeah, so it's, it's been an amazing, amazing journey and especially to see where we are now compared to where we started.

[00:26:26] Aaron - Narration: The facilities with equipment like this aren't all that someone needs after a traumatic brain or spinal cord injury. The psychological pain of this experience needs treatment too. Thanks to generous donors, Neuroworx also offers that kind of therapy as well.

[00:26:43] Dr. Hull: We've really focused on our idea of giving people what they need and then we've added some programs that we think are are additive and very important adjunctively for people.

For example, we wrote a grant a year ago and got a clinical psychology program funded. So we now have three different clinical psychologists who see our patients. Patients don't have to go to a different place. They can actually do it right here on site. They can do it through telehealth, they can do it in person. There's, there's group sessions.

And we've visualized how important that psychological piece is because, quite honestly, the physical paralysis is the easy part. Because these individuals are paralyzed mentally, emotionally, psychologically, spiritually, financially, in all other ways, and nobody really kind of helps you through that, especially after you go home from the hospital.

I mean, everything really happens on the outpatient side now because length of hospital stays are so, are so short. So our focus is really on not only the physical aspect of paralysis, but how do we help people transition back to a high quality of life? How do we help them solve their problems vocationally, psychologically, spiritually, in, in all other ways?

So we've, we've tried to connect with great community partners, of which there's some amazing groups in Utah for adaptive sports, adaptive recreation. We have great vocational rehab. All of those things become an important part of, of that remarkable journey of finding a, finding a place where you feel like you can kind of still be a, a very productive person, not only for your family, but in society.

[00:28:29] Aaron - Narration: I know I've been making Neuroworx sound like a miraculous place, and in many ways it is. But it's important to recognize that patients who go in there don't usually leave being completely healed. Even Dale still carries many of the symptoms of his original injury, and the progress that the patients make is often slow and comes only through exhausting effort.

[00:28:52] Dr. Hull: There have been occasions where we've been accused of creating false hope because if you ask anybody who walks in our doors, "What's your goal?" Almost a hundred percent of people say to walk, which makes sense because we're bipedal hominids. I mean that's how we're defined right in, in the world as we walk, right?

And, and that is kind of the holy grail of paralysis. And, but we know, we know that there's a lesion based limit and we are not going to... there are some people who do walk, but we also know that not everybody's going to walk physically. But if we make their spirits walk, we've done a tremendous thing to help them launch toward being productive and, and in many cases, happy people.

[00:29:43] Aaron: I think this is a very hard condition for people to relate to if they haven't experienced it firsthand, either on their own or through a loved one. And so what are some of the mistakes that people tend to make when they interact with people who, who live with paralysis?

[00:29:59] Dr. Hull: Yeah, that's a, that's a really great question. And in fact, it's very appropriate at this point in time because one of the things that you may hear, or if you haven't heard about it already, is there's a bit of a social movement called ableism. Ableism is this concept that, you know, the the world really was created for able people.

For example, stairs. I mean, stairs are there because people can walk up the stairs, right?

[00:30:26] Aaron: Right.

But if you're in a chair, you should still have the same opportunity to go to the second floor. Yet the world wasn't created by that.

Now, let me tell you to do it this way because I think this probably illustrates it in the best. I had a friend of mine when I was still in my wheelchair, came up to me and he said, "Hey, can I ask you something?" He said, "How should I speak to someone in a wheelchair?"

And I said, "Well, that's really easy. How do you speak to someone who's not in a wheelchair?" And I and I, and the point I was trying to make,

The biggest compliment that we can pay to people is we don't see the disability, we don't see the chair, we don't see that part of it. What we see as a person. Because I think what happens, and this is kind of the concept of ableism is, is once you put a label on someone that changes your behavior, your interactions, totally. But if you just see a person, no matter what, then you interact with that person and that allows that freedom to just say, "No, this is just a person."

Now they have to do things differently, and what am I doing to help accommodate that and how can I help them reach their goals? Because they have to do it differently. It doesn't mean that they're different. It means that they have to do things differently than I do them. There are, there are a few people out there who are a little bit militant about it. But yet I think the concept is really a good one that, that we're all basically people, and if you think about the aging of America, everybody's headed for some sort of disability in one shape or or another.

[00:32:11] Aaron - Narration: I asked Dale to tell me more about common misconceptions that people have about neurological injuries.

[00:32:18] Dr. Hull: I think the biggest hurdle or the biggest thing that people don't quite understand-- and whether or not it's a spinal cord injury or a brain injury or a stroke is with neurological injuries-- no two injuries are the same, and no two recoveries are ever the same.

And the reason that that is important is generally speaking, when friends or even family members show up, they all want a prognosis. They all want to say, "So is Joe going to walk again?" And the the difficult part is there isn't a textbook, an imaging device, a scientist, a physician. There is no predictive value of any of those things. We can't predict where someone's going to be because they're all unique and you actually just have to go. The proof is in the doing. That's really a concept that is not well understood.

The second part of that is most of us, and I will admit that even when I was a practicing physician, if I saw someone in a wheelchair with a spinal cord injuries in my mind I would say, "Oh, that's too bad they can't walk." But never gave any thought to loss of sensation, loss of bowel function, loss of bladder function, loss of sexuality, loss of the sense of touch, and even with high spinal cord injuries like myself, temperature regulation. People like me, we don't sweat and we don't shiver, and so we have to be very careful about our ambient temperature because we just don't regulate it like we used to.

There are so many quality of life issues that it's hard to wrap your head around. There was a couple of surveys done at separate times where they, they took people who had been paralyzed from a spinal cord injury at least 10 years, and one of the questions they asked is, "If we could give you the ability to walk or give you bladder function, which would you choose?" 85% of the respondents said Bladder function. No question.

And so when you think about if you are paralyzed in your wheelchair, yet you're having to cath yourself four to six times a day and you're worried about accidents, that is a huge quality of life issue. And I think those, those are the kind of things that I think surprises most of the people who, who have these injuries, right?

But certainly it's a big surprise to their family who have to take care of them. The friends show up and kind of come in and visit. They, they really have no concept of what that's like.

[00:35:09] Aaron: Yeah.

[00:35:09] Dr. Hull: You know what the, the, those little things of life that really become big things.

[00:35:15] Aaron - Narration: Neuroworx does far more than just treat patients who come through their doors. They're also constantly fighting to improve systemic failures that slow down or prevent healing. Our insurance and medical systems here in the US simply don't offer enough of the time and resources that traumatic injury patients need.

[00:35:34] Aaron: What are the systemic problems that need changing to better help people with paralysis?

[00:35:40] Dr. Hull: So, so two big problems. Number one is the length of hospital stays have significantly shortened. They're, they're about 70% shorter than they were 30 years ago. So 30 years ago, if you would've had a spinal cord injury, you would've been in the hospital for at least a hundred days on. Currently that average is 27 days.

So people are being discharged from the hospital so early that the, that the inpatient rehab really is only focused on getting them home and getting them ready to go home. So the burden has now shifted to the outpatient side.

Well, there's two big problems. Number one is they're not, they're not specialized centers for neurological rehab. Be, because it's not a money making concept. And number two, the insurance does not discriminate based on the acuity of the situation. Meaning, Aaron, if you blew out your ACL and had to have ACL surgery and you would get the same number of of outpatient physical therapy visits as if you got in a car accident and had a spinal cord injury and became a quadriplegic. There's no difference in the, in the number of visits that you would get. Most people get 20 to 30 visits for an entire calendar year, and then they're done. So the, the obstacle is access to care, access to specialized care, and then the financial barriers that prevent access, even if that specialized care is, is available.

Yeah. So, so those, those three things combined to make it. Overwhelmingly difficult for people to find any sort of progress. We're aware of people in other states that literally get discharged from the hospital and get maybe four outpatient visits. They're provided with a wheelchair and that's it.

They're, it's, "Here's your wheelchair. Have a nice life." And there's so much more. Even if you are confined to a chair for your mobility, learning how to transfer, learning how, what you do when you fall out, learning how to, you know, do pressure release. I mean, there's, there's just a myriad of things that have to be looked at and taken care of.

[00:37:53] Aaron - Narration: So, how is Neuroworx different? Well, it's in the time and care that they can offer their patients.

[00:37:59] Dr. Hull: It takes an enormous amount of creativity and, and a, a very dedicated type of person who can create a treatment plan for each individual. That's why it's so labor intensive and that's why it takes so long is. You know, each one of these people are, uh, you know, one of a kind. Right? And, and so it, it's just very labor intensive.

And I will say it's a labor of love because our clinicians are just so dedicated to what they do, that they're, they're incredible. And the people that we meet, the, the patients that come through are, are just incredible people. They're the most grateful, the most hardworking, resilient. They're, and I just think it's a privilege that we have a chance to associate with them.

[00:38:51] Aaron - Narration: Let's take a break here for a word from our sponsor.

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Earlier in the episode, I promised I would share Dale's story about carrying the Olympic torch. I don't think there's a moment in this episode that better captures the amazing person known as Dr. Dale Hull. If you need some motivation or just a reason to feel happy, you are going to love this story.

[00:40:09] Dr. Hull: So I was injured in 99. Fast forward to 2001, you know, I'm still working with Jan, and I had gotten to the point where I was walking with two arm crutches, if you know what those are. And I, I developed some better hand and finger function.

But at that point in, in time, I had, I had gotten to that point by setting incremental goals. You know, I'd, I'd make a goal and then I'd say, "Okay, well, so what's the next incremental goal?" And so I'd reached that point where I needed a new goal, again, 2001. And so I, I realized that the organizing committee for the 2002 winner Olympics here in Salt Lake City, they're going to allow ordinary citizens to carry the Olympic torch.

And I said, "Huh, there's a good goal." And I said to Jan, "You know what I, I want to be a torch bearer."

Now you have to keep in mind, my hands are still partially numb, right?

[00:41:06] Aaron: Yeah.

[00:41:07] Dr. Hull: Especially my right hand. If I don't keep thinking about what I'm holding in my right hand, it just drops. It just falls through.

And so Jan looked at me and she said, "Well, you realize you can, you know you, you got to carry a three and a half pound Olympic torch and it's going to be with gloves on in the cold. I mean, you really think you can do that, right?"

And then I said, "Yeah, and I don't want any assisted device. I don't want to be in a wheelchair. I don't want the cane or crutch, I just want to walk on my own. In fact, if I can, I want to run."

And of course she looked at me like, "Are you hypoxic? Or what is the problem?"

And so it really became an important goal for me. Well, in order to be an Olympic torch bearer, you had to be nominated. So I nominated myself and then I started a little campaign where I had everybody I knew nominate me. So I kind of ran for office, so to speak.

And so I get this letter from the Olympic Committee in July of, of 2000 and it says, "Yes, you've been selected as a torch bearer. You will carry the torch in February of 2002." And if you know anything about the, the, the torch of 2002, you know went all over the US. It took several months for it to make, make its way to Salt Lake. And so I knew I would be toward the end, which was great for me because I had six months to prepare.

So my goal became Jan's goal, became our goal, and we started to work toward that. That whole idea of can I carry the Olympic torch without any assisted device and do it on my own?

So I, I started to, to collect the information, I knew I'd had to walk two tenths of a mile, and I knew that the torch was three and a half pounds. So I got one of my son's baseball bats and I hooked an ankle weight to it to duplicate the weight.

[00:42:51] Aaron: Wow.

[00:42:51] Dr. Hull: And then I would go to a high school track on a regular basis two or three times a week, and I would walk once around the track, which if, if, you know, that's a quarter of a mile. And, and so I would practice walking and then I would hold the bat and then I would try and change hands, you know, see what it would be like to change hands. And then as it started to get colder, I started to wear gloves.

And then a friend of mine, in fact, it's a woman named Heather Simonson, who was a reporter for one of the TV stations who had interviewed me. She had carried the the torch in Texas. And she said, "Hey, do you want to borrow my torch to prepare?"

And I said, "Absolutely." And so I, I had her real torch to practice with. And so when it came my time, which was February the last day of the Olympic relay, when the torch was heading toward the University of Utah Stadium, I had my opportunity to be the, the Olympic torch bearer. And, and I was able to do it without a cane or crutch or, you know, with my own hands in the cold with gloves on.

And I didn't drop the torch. In fact, I, I always tease that if I had my choice, I'd rather light my hair on fire than be the guy who drops the Olympic torch on tv. Right? So, yeah. And, and then to make the whole thing more amazing as I was surrounded by hundreds of people, hundreds of friends, former patients who came to just see me carry the torch.

And, and, and then the, the Disney Hollywood end of that was I ended up passing the Olympic flame to Karl Malone of, of the Utah Jazz fame.

[00:44:25] Aaron: Yeah.

[00:44:25] Dr. Hull: Hall of Fame basketball player, which was totally unknown to me until that day. So this, this moment when I'm, when I'm passing the Olympic flame to Karl, I describe as my George Bailey all that's "A Wonderful Life" moment because all of those people were there surrounding me with pure joy, just for me.

[00:44:47] Aaron: Yeah.

[00:44:47] Dr. Hull: And it, it, I mean, it was just surreal. I mean, there's just no way to describe what, what that was like. You know, the, the ability to be the, the torch bearer of the Sacred Flame and then having all those people in support. And it's, it's really kind of a hollywoodish type movie scene, you know.

[00:45:10] Aaron - Narration: With two decades of treating patients at Neuroworx, stories like Dale's could fill a whole season's worth of podcast episodes. In truth, there are thousands of these stories, because each patient who comes there accomplishes so much. But here's a favorite story of Dale's about a young dancer who went on to become a local celebrity and inspiration.

[00:45:33] Dr. Hull: So Meg Johnson was a young 20 something year old dancer, beautiful girl, was down in southern Utah with her boyfriend. And they were out in the red rocks, jumping rock to rock, just having a good time. And Meg became visually disoriented, thought she was jumping to the next rock, and actually ended up jumping out into space and fell 30 feet. Ended up with a broken femur, broken wrist, and worst of all, a neck and a spinal cord injury, leaving her a quadripalegic.

And that was obviously tremendously difficult for her. And she eventually, after she left the hospital, began to do her outpatient therapy with us at Neuroworx. And still had a beautiful spirit, but was very discouraged and distressed because, you know, her life as a dancer was done and, and trying to figure out what to do from there.

Well, about a year and a half after her accident, Meg discovered that there's actually a Miss Wheelchair America pageant, and she decided I'm going to enter the Miss Wheelchair America pageant. She called them up and tried to enter and they said, "Well, where do you live?" "Well, I live in Utah." They said, "Well, we're sorry you cannot enter the national pageant because you have to be a state winner first. And Utah doesn't have a pageant. Sorry."

So most of us at this point in time would probably give up. Not Meg. Meg immediately gets on eBay, she finds a used tiara and she orders it. It comes, she inboxes it. She takes this tiara, puts it on her head, picks up the phone, calls back Miss Wheelchair America and says, "Hi, I'm Meg Johnson. I'm Miss Wheelchair Utah." She, she literally crowned herself.

They, they let her enter the pageant and they were so impressed that they said, "We'll give you the charter to go back and start the the Utah pageant". Which she did, and at one point in time, the Utah pageant actually was the largest pageant in the nation based on audience and participants.

She doesn't do the Miss Utah pageant anymore, but she does what's called the Princess Pageant, where she focuses on little girls who are in wheelchairs. And she absolutely spoils them for two days and brings them in, and she has these college-aged girls dress up as all the princesses, like Belle and yeah, Snow White and everything. And, and these college-aged girls just spoil these little girls with makeup and they do their hair, they get dinner, and they get to be together. If they, if they have talent, they get to perform. So it's not really a competition. It's more of a celebration for these little girls and it literally changes their lives.

And, and Meg's gone on to be A really successful motivational speaker. She has her own YouTube channel. So the way I, the way I paint this is, this is literally the power of one.

[00:48:41] Aaron: Yeah.

[00:48:42] Dr. Hull: How one person can change so many lives for the good. So she's, she's literally one of my favorite stories. I mean, it just makes me laugh every time I think about her ordering to eat a tiara, you know, it's just like, "Who would do that?"

[00:49:06] Aaron: Yeah.

[00:49:07] Dr. Hull: Well, if you know Meg, once you meet Meg, you say, "Oh yeah, Meg would do that."

[00:49:12] Aaron: I love it.

[00:49:14] Aaron - Narration: Dale also told me another story about a teenage boy named Hank. He was a downhill skiing phenom on his way to making the US Olympic team. Because of a car crash, Hank had to start all over due to spinal cord and brain injuries. In the early days, he struggled not only to walk, but also to remember how to do even basic math. Now, Hank has multiple university degrees and is a physical therapist himself.

Stories like this reflect the vision that Dale and Jen have had all along. I asked him to share his vision of what comes next for Neuroworx.

[00:49:50] Aaron: What do you hope this work that you're doing looks like 10 years from now?

[00:49:54] Dr. Hull: I, I think the, the biggest thing that I'm working toward, and Jan and I hope is again, that we overcome that access to care. That, that there are more specialty clinics available, that the, the therapies is readily available and we hope that we made a difference in eliminating those barriers to care, particularly the financial barriers to care.

We did some legislative things here in Utah where we, we were able to create a, a fund that will help the citizens, Utah, get the care they need. We've shown that the return on investment is anywhere between five to one, to nine to one based on the the dollars that the state invests. So I think what we hope that at some point in time we can convince the payers and those individuals who have control over the financial barriers, that that really is a pay forward. That if you give us a little bit of money up front, we're going to save money on the long run, and we're going to make people who are more independent, have better health, have a better quality of life, and are more likely to return to work and school into an abundant life. If, if we can make that happen, then I'll, I'll feel like I can die a happy man in that regard.

[00:51:17] Aaron - Narration: Here now at the end, I have truly saved the best for last. This insight and wisdom from Dale went straight into my heart. Never having experienced anything like what Dale has, I wondered if he ever felt regret for his injury. I can think of so many things that I regret. But none of them changed my life as dramatically as that summer evening in 1999 did for him.

Does he sometimes think of what his life would be like but for that night. How does he think about it all these years later?

[00:51:52] Dr. Hull: I haven't spent an enormous amount of time thinking about what my life would've been like had it not happened. But here's what I will say and I've, I've said it many, many times and it always surprised me.

But you know, this journey that I've been on and the adversity that I've been through has been so rich in its learning and the things that I've acquired and the depth and the insight, that if God or Buddha or Bill Gates could stand right next to me right now, and say, "I'm going to touch you, and when I touch you, you're going to be made whole again, but you'll have to forget everything you've learned."

I would say, "Don't touch me," which always surprises me, because I miss my body every day. I miss being me, but yet I couldn't go back, because of, of the experiences and who I am and what I've been given because of that.

[00:53:13] Aaron: Yeah.

[00:53:16] Dr. Hull: So I don't really think about the what if, because the other, the other side of it is so... amazing.

[00:53:27] Aaron - Narration: All of us, due to setbacks, big and small, sometimes unexpectedly find ourselves stuck. Even if there's no real comparison with being physically paralyzed, we might still feel trapped or imprisoned by a sudden departure from the life we expected. We may not see a way forward because of how hard and painful our circumstances have become.

To fight against our setbacks, to defy and overcome them like Dale has and thousands of others, makes us into new people. Our victories, when hard won, become precious to us because of how they shape and mold us. And those who help us regain our freedom and find new selves, become our angels, our heroes, and our friends.

Like Dr. Hull, we will find ourselves on the other side amazed and full of gratitude.

I want to thank Dr. Dale Hull for taking the time to share his inspiring stories and wise insights with us. I feel so lucky to know him. And Neuroworx relies heavily on the generosity of donors to make their services possible. If you want to help them in their work, consider making a donation. You can find a link to their website in the show notes for this episode.

I'm also very excited for you to hear our next episode, an interview with Walter Shaub. He's the former director of the US Office of Government Ethics and one of the most important voices demanding integrity from the people who run our country. Shaub has succeeded in offending people from across the political spectrum. He's also funny, kind, and fascinating to talk to. I'm confident you're going to love this episode.

If you enjoy How to Help, please take a moment to give us a positive review in your podcast app. It really helps us reach more listeners. And if you have a favorite episode, will you share it on social media? It means a lot to us.

If you want to stay up to date with the podcast and my other work, subscribe to the How to Help email newsletter, where I share ideas for how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

This episode was written and recorded by me. Our production team included Ty Bingham, yours truly, and Joseph Sandholtz, who also mixes our audio. Our music comes from the Pleasant Pictures Music Club, and if you want to use their music in your projects, you can find a link and a discount code in our show notes.

Finally, as always, thank you so much for listening. I'm Aaron Miller, and this has been How to Help.

Purpose Beyond Profit • Jim Parke, CEO of Otter Products • s02e03

Purpose Beyond Profit • Jim Parke, CEO of Otter Products • s02e03

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Summary

What does it look like when a company has a purpose beyond profit? Rather than focusing on merely making money, Otter Products—the world's leading maker of mobile device protection—has a higher purpose: "We grow to give."

In this episode, I talk with the CEO of Otter Products, Jim Parke. Join us to hear his amazing stories and learn about what happens when a company believes business should be a force for good in the world.

About Our Guest

Jim Parke is the President and CEO of Otter Products, the world's leading manufacturer of mobile device protection. He has extensive experience in corporate structure and finance, as well as experience developing and mentoring start-up and early stage companies. Prior to Otter Products, Jim was an estate and tax attorney. He earned his JD at Gonzaga University, and his LLM in tax from NYU.

Useful Links

Otter Products Corporate Site: https://otterproducts.com/

Otter Box and Lifeproof products: https://www.otterbox.com/

The OtterCares Foundation: https://ottercares.org/

More about Servant Leadership: https://www.cio.com/article/303848/what-is-servant-leadership-a-philosophy-for-people-first-leadership.html

Pleasant Pictures Music

Join the Pleasant Pictures Music Club to get unlimited access to high-quality, royalty-free music for all of your projects. Use the discount code HOWTOHELP15 for 15% off your first year.

Transcript

[00:00:00] Jim: And that's one of my personal missions is to, to prove that, to show that to the world, that business can make a difference for good.

[00:00:07] Aaron: I think if I had asked anybody, if they would ever hear a tax lawyer say that , they would've said "no way."

[00:00:17] Jim: Yeah. Well, I try to be a reformed tax lawyer, not practicing anymore. But, you know, I, I'm a human being before I'm a lawyer and before I'm a CEO and at some point I'm not gonna be a CEO anymore. Right? And I hope that my value doesn't come from my title. I hope that my contribution to the world isn't related to what I, you know, what I get paid to do. I hope it's from how I treat people. And I hope it's from the difference in the impact that I make. My hope is that the day that I retire and I don't have this lofty title anymore, that I'm not worthless in the world, that my contribution stands regardless of what's on my business card.

[00:00:58] Aaron - Narration: Hi, I'm Aaron Miller. And this is How to Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode three, Purpose beyond Profit.

This episode of How to Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

Earlier this year on June 16th, a Thursday, the United States' largest maker of phone cases closed its doors. If you have a case for your smartphone, as most people do, there's a really good chance that this company made the one that you own.

The company is Otter Products, and the closure wasn't what it sounds like. You see, this isn't a story about the latest corporate casualty. To the contrary, this is a profitable, vibrant company.

[00:01:51] Jim: So Otter Products is, you know, a global company. We've got offices and employees in 28 different countries. We're best known for our brand of mobile accessories, the Otter Box brand as well as the LifeProof brand.

So in the US, we have, depending on the time of year, between 40 and 45% market share, and we're distributed in all the major carriers' US retail stores. I mean, there's 40,000 points of distribution within the US alone where you can buy our products, not to mention online as well. You know, we have even a larger presence in Canada, really high market share in some countries like Ireland and the UK and Germany and Israel and Australia and market share not quite as high in South America or Africa or Eastern Europe.

[00:02:41] Aaron - Narration: A company with this kind of reach employs a lot of people. And these people didn't show up to work on June 16th.

[00:02:49] Jim: So Otter is a company of about 1200 employees. We have contract manufacturing that we do all over the world. And through that, we provide jobs for tens of thousands more that are not direct employees, but work for our contract manufacturers.

[00:03:04] Aaron - Narration: So what happened on June 16th? It was actually the same thing that had happened a year earlier. And again, the year before that. In fact, this was the sixth year in a row that Otter Products picked a regular day of work and told everyone not to come in. It wasn't a holiday. Everyone was still expected to work, just not for Otter Products that day.

[00:03:28] Jim: Our corporate mission is one of the things that's really unique about us. It's four really simple words: "We Grow to Give." And what that means is growth is important. It's part of who we are, but there's a reason for that growth. And that reason is we want to give back. We want to make the world a better place.

[00:03:46] Aaron - Narration: The nearly 1200 Otter employees were out serving in their local areas. Everyone was still paid by Otter, but paid to help 53 different community organizations around the world. It was a day of giving back, the kind that many employers hold on an annual basis. And many employers then stop there. Otter Products, however, does more.

[00:04:10] Jim: We start by giving back to our employees. We give back in terms of profit sharing on a monthly basis. We give back in terms of volunteer time off and actually wanting them to go out and, and like they're expected to go out and use time to volunteer that we pay them for. But we found that people are just better human beings and they're happier and they're more productive when they are living a fuller, richer life.

And we have all the regular benefits that you would think of. But we're trying to look for ways that we can do things that would uniquely help our employees, to teach them and help them to grow in their careers.

[00:04:48] Aaron - Narration: And they don't stop with their employees either like a much smaller group of companies here in the US, Otter also dedicates a large chunk of their profits, 10%, to charitable purposes.

[00:04:59] Jim: On a monthly basis, 10% of all of our profit goes to charitable causes throughout the world. And that involves a lot of things. Like humanitarian programs, it involves education. But that's something that all of our employees know about that they're excited about, that they feel a sense of pride and enthusiasm for. And it's a, a great reminder to them that when they come to work, it's not just about making money. It's about making the world a better place.

[00:05:29] Aaron - Narration: My guess for this episode is Jim Parke. He's the CEO of Otter Products and the former CEO of its parent company, Blue Ocean Enterprises. He's going to show us what it means for a company to operate for a purpose beyond profit. And I hope as you listen, you can imagine what things would be like if all companies worked in a similar way. To begin, let's take a moment to get to know Jim Parke a little better.

[00:05:55] Jim: By training, I'm a lawyer and, and the worst kind, a tax lawyer. I figured if I'm going to get an education and, and put some time in, I need to do something that's going to put me in a good spot for the future. And everybody always says death and taxes aren't going away. Being a business attorney with a focus on estate tax seemed like a really good recession proof way to make a career.

And I started working with clients all over the country. One of my clients ended up being the, the family that owns Blue Ocean and Otter Box.

[00:06:23] Aaron - Narration: That family is the Richardsons, Curt and Nancy. Otter Products was started in the nineties after Curt wanted, and couldn't find, a waterproof gear box to his liking. So he designed one in his garage. Otter quickly grew under his leadership. And then just over 10 years ago, he decided it was time to step down. Jim had been working for Curt as the chief legal counsel for just a short time.

[00:06:48] Jim: After working with them for a couple of years, they asked me to leave my practice and become their chief legal officer. So I moved my family to Fort Collins, Colorado, from Denver, about an hour away and started working with them.

And I'd been doing that for about a year when the owner of the company said, "Hey, I'm tired. It's time for me to retire." And my immediate thought was, "Oh my goodness. I just moved my family. I left my legal practice to come work for this guy. And now he is gonna retire."

[00:07:15] Aaron - Narration: Worried about how it might be reporting to a new CEO, Jim was shocked when Curt Richardson told him that he was planning to name Jim as his replacement.

[00:07:27] Jim: And I, I turned to him and I said, "As your attorney, I have to tell you that is just a really bad idea. I've never been to business school. I've never run anything in my life. Being a lawyer is great because all I have to do is make suggestions, but I'm never responsible for whatever decision you make."

And he looked at me kind of funny and he said, "You know, I think you're the right person." And, and he's a person of faith and I'm a person of faith. And he said, "Why don't you go home and pray about it, talk to your wife and we'll touch base again next week." And I said, okay.

And as the meeting ended, I was walking across the street to my office and I called my wife and I said, "Oh my goodness. I think he just had a stroke. He asked me to be the CEO." And my wonderful, angelic wife that we've been married for 20 years now, she laughed out loud and said, "Oh my goodness, that would never work. Can you imagine that?"

And as I was talking to my wife, I, I noticed that there was another call coming through and I looked down and it was the owner of the company. And so I asked my wife to hold for a second and I switched over to that call and he said, "Hey, I just talked to my wife about it. She loves the idea. We're going to make an announcement this afternoon. I gotta go. Bye." and hung up. And so, within a matter of 10 minutes, I went from living my dream job of being a chief legal officer of a great, innovative company to all of a sudden being a, a CEO that I had never wanted to be, never intended to be. And then that puts you in kind of one of those situations where you say, "Can I really do this? Like, is there anything in my past or my experience or my skill set, that's prepared me for this?"

And I think we all go through moments like that, every once in a while, where opportunity stands and opens the door for us and, and says, "Come on in." And we have to ask ourselves the question, "Are we gonna do this?"

[00:09:15] Aaron - Narration: This was a moment of deep reflection for Jim, and laced with self doubt. He was young, just barely into his thirties. On top of that, he had very little business experience other than his legal background. Being a CEO of an entire family of companies, that included the country's largest maker of device protection, wasn't the kind of job you take on a whim

[00:09:38] Jim: In business, everybody's heard of this thing called the Peter Principle, which is you rise to the level of your incompetence. And that little voice in the back of my mind was screaming pretty loudly at me saying you've got a really good thing. You've, you've reached exactly where you want to be in your career. Are you really gonna do this? Are you really gonna take this next step?

Self doubt is the, the companion of everybody, right?

[00:10:00] Aaron: Yeah.

[00:10:00] Jim: I don't know anybody that can escape that all the time, but man, this was one of those times that I really had to stop and think and, and in honesty, get on my knees and, and do some praying and talk to my wife and talk to my dad and say, can I, can I do this?

And ultimately, at 31 years old, I became the CEO of Blue Ocean Enterprises, which was managing assets and companies all over the world. And yeah, I've had to do a lot of studying and a lot of learning to, to make up for the time that I didn't have to prepare on the front end.

[00:10:34] Aaron: Wow. Yeah. What amazing and unique experience. And actually, I think a lot of people, underappreciate what they're capable of and sometimes it just has to be a moment of crisis that helps them realize that.

[00:10:46] Jim: Yeah. And you know, sometimes crisis and opportunity look a lot alike, right? Sometimes the things that we are most terrified of are also the biggest opportunities. Oftentimes it's in the moment that you can't distinguish between opportunity, crisis, and adversity. Some of those things can only be distinguished through the rear view mirror.

[00:11:05] Aaron: Yeah.

[00:11:05] Jim: And, and this was a panic moment for me, but it's also one of the biggest opportunities I ever received.

[00:11:11] Aaron: You said this wasn't something that you had deliberately prepared for, but did you find there were experiences you'd had up to that moment that did prepare you, maybe in ways you didn't realize?

[00:11:22] Jim: The interesting thing is, is I stopped to think what tools do I have that could make me successful here? I, I had confidence in a few things. I knew that I could learn. I knew that if I was humble enough to ask the right questions and not pretend like I had all the answers, there were people around that that could help me.

I also knew that I had a good kind of strong center that had come from my family in terms of, I knew what was right and wrong or, or I knew how to find what was right and wrong. And I, I think that's what they were really looking for when they asked me to step into that role, is they trusted me and they knew that I would do what was right for them and for their, for the employees of the different companies.

[00:12:02] Aaron: So I think some people might define what you're describing as discernment. They were hiring you for good discernment. Where did this ability, to sort of observe and see things clearly enough to know what was a good idea and a bad idea, where did that come from for you?

[00:12:19] Jim: So I, I grew up in Ogden, Utah. And my dad was kind of a big fish in a small pond. In our town, he was a member of the school board. He was on the city council. He was a religious leader. It, it seemed like everywhere we went, everybody knew him. Like, we'd go to the store and five people would stop and talk to him. And they were people that I'd never seen before, but it was apparent that he had made a difference in their lives.

And you could just see the gratitude on their faces by the way that they interacted with him. And by the way, my dad was not a wealthy man. I mean, my parents had 10 kids. And at the height of his career, my dad was making $32,000 a year.

[00:12:56] Aaron: Wow.

[00:12:56] Jim: This was not something where he was in these positions because he was wealthy and powerful. This was because he was good and, and that goodness kind of showed through. And it became a, a great example for me, that doing the right thing, even if it's not always the profitable thing in the moment, builds you into the type of person that you want to be. And that's how I want to live my life. That's who I want to be like.

My faith has also played a, a big role in that. I hope to get better at discernment. I hope to get better at decision-making, but at the same time, I'm really grateful for the experiences that have helped me to, to get where I am.

And I've had the privilege of being around a lot of really influential people during my career. One of the attorneys that I worked with in my first job was just an amazing person, dedicated to giving back, dedicated to make a difference for other people. And it's important to have mentors. It's important to have heroes, because that's where you can have an example of who it is that you want to be and how you want to pattern your life and try and be that for other people too.

[00:13:57] Aaron - Narration: So let's learn more about the company Jim leads. We'll start with something that you don't find in many offices, something inspired by the animal behind their name.

[00:14:07] Jim: We have in the lobby of our headquarters, there's a slide that goes from the second floor down to the first floor. Every time somebody comes to visit that's one of the talking points. I think I've had four US senators go down that slide. I had a previous governor of Colorado go down the slide, with a full glass of beer and he didn't spill any of it. But yeah, Otter, we, we try to be a fun environment. If you've ever watched otters in nature, they're fun playful animals. I mean, you can sit and watch them for hours and they're just entertaining.

And one of the really interesting things is when they sleep, they tend to lock arms together to keep themselves from floating away from each other. And there's a community aspect that we, we love in that symbolism there.

[00:14:48] Aaron - Narration: In addition to a fun and connected culture, there's also a no jerks policy. It's a minimum requirement to not be a jerk before you're even considered in the hiring process.

[00:15:00] Jim: My personal motto is I don't want to work with jerks. And so on the front end, before anybody gets hired, before they even get an interview, they go through what we call a cultural interview, which is somebody from our human resources department just sitting down with them and trying to figure out what type of person they are.

We don't want jerks within our company. If you get stuck in an airport lobby with somebody for a few hours, you want to be able to stand being around them. And so trying to find people that are going to do the small, simple things of treating other people well, of being kind, being considerate, being polite and respectful, that weeds out a lot of really rough things that could happen later on.

[00:15:42] Aaron - Narration: Beyond just having a no jerks policy, Otter Products focuses on a leadership model called Servant Leadership. This was popularized by Robert Greenleaf back in the 1970s. Servant Leadership emphasizes the responsibility to help others grow and develop, rather than focusing on our own success. Multiple studies show that this approach leads to more engaged and creative employees.

[00:16:07] Jim: At Otter, we talk about this idea of servant leadership, which is treating other people the way that we want to be treated, kind of a golden rule thing. More than that, the person at the top of the hierarchy should really be at the bottom. It's kind of an inverted pyramid type of structure where it's not everybody else's job to make me successful. It's my job to make them successful.

And it makes for a really good talking point. Putting that into action, though, is, is really complicated. But it, it changes the culture of an organization when people know that they can really trust their leaders.

And Curt Richardson who's the, the owner of this company is one of the best examples I've seen of this. A phenomenally talented and wealthy individual who treats everybody with respect. And everybody knows that he cares about them, like on a personal, individual level. And that gives him so much runway as a leader to do things that he would never otherwise be able to accomplish. People tend to follow what they respect and, and if you live your life so that people respect you, you can get a lot of things done.

[00:17:13] Aaron: If everybody's focusing on treating each other with kindness, serving each other, there might be people who argue, "Well, that just leaves room for low performers to keep going. They're never getting criticized. They're never getting called to task. They're never being held to a higher standard." What would you say to somebody who is cynical about the culture that that creates, as it relates to performance?

[00:17:35] Jim: Yeah. Well, I'll give you an analogy that I used within our company all the time. If I'm walking around with spinach in my teeth, I don't want people to be kind and pretend like it's not there. I want somebody to care about me enough to say, "Hey Jim, you've got something in your teeth," right? We all have spinach in our teeth, behaviorally. There's things that all of us do that get in the way of our performance, that get in the way of our leadership.

And if we really care about somebody, like really care about somebody, we're not gonna just let those things pass. We're gonna talk to 'em about it. We're gonna be the one person that is willing to bring those things up and, and have a level of accountability, both for the people that we work with as peers, as well as those above us, as well as those that we may be managing.

But if you, if you really care about people, you're not gonna let them get by with low performance, but you're gonna coach 'em with, with love, with concern, and you're gonna do it in a way that motivates, rather than shames.

[00:18:31] Aaron - Narration: I asked Jim about dealing with poor performance because the research on Servant Leadership indicates that this is a potential weakness. The approach, when done well, requires a lot more time and attention that managers sometimes give to their employees. Jim finds that he needs to address this feedback issue directly in training.

[00:18:52] Jim: I do a training and it's called our servant leadership training. But everybody goes through this, not just leaders. And I start by going around the room and asking every single person, tell me about a leader who's made the biggest difference in your life. I would say about 80% of the people will list either a teacher, their mother, or their first boss. But when you ask them why, it's never because they told them how pretty they were, or how smart they were, but they were the people that were willing to help them see something bigger in themselves and give them the feedback to allow them to become what they have the potential to be.

And if you really stop and think about it, who in your life has made the biggest impact on you from a leadership perspective, it's probably not the person that just gave you hugs and told you how wonderful you were every day. It's the person that cared about you enough to help you grow and become what you have the potential to be.

[00:19:48] Aaron - Narration: Feedback doesn't always work though. If you're practicing Servant Leadership, what about when you need to let people go? I asked Jim to describe that process at Otter.

[00:19:58] Jim: We're looking at two things. We're looking first at how they live our values. And second how it is that they do their job. If we find somebody that's really good at doing the job and really poor at living our values, this is not the right company for them. They can be a high performer in any company in the world, but they're not gonna fit in here. And having that tough conversation with people is, is not an easy thing, but it's a base level expectation of our leaders.

On the other hand, if we find somebody that's really good at living our values, there's a lot we can do to teach them and train them. And oftentimes what we find is they are a high performer. They just may be in the wrong seat. That doesn't always translate super well into very small companies where you have a limited number of seats, but in a bigger company, man, if you've got somebody that's really living your values and is passionate and, and loves the company and wants to win, there's usually a place for them to contribute in a meaningful, positive way.

And one of the things that I always ask of my people is if you're gonna be let go, that should never be a surprise. If that's a surprise to the person being let go, then we have broken down in a massive way, somewhere along the chain. There should be consistent feedback going to that person from the moment that any challenges arise.

Feedback needs to be kind. It needs to be compassionate, but it also needs to be timely. And when I say kind and compassionate, I'm not talking about love, like hugs and rainbows. I'm talking about honesty in a way that motivates and allows people to, to perform well.

[00:21:28] Aaron - Narration: You'll notice that Jim repeatedly mentions the Otter Products values. Here's what they are: the Golden Rule, passion, innovation, integrity, and giving back.

Now, when you hear that list, you might have rolled your eyes and thought, "Got it. The exact same values I would see on the webpage of any other company." And it's true that most companies have "values," but at the end of the day you would never know it based on how people there behave.

I complain about this exact problem all the time. Values described on a webpage might as well be values you keep locked in a safe if you don't deliberately use them to make decisions. That's one of the things that makes Otter different than most companies.

[00:22:16] Jim: And then our values are so important to us. Every company has a handbook and every handbook has this page that says, these are our core values. And I bet you, if you were to interview your listeners, the vast majority of them, if you said, "I'll give you a thousand dollars, if you can name your company's core values right now," you would pay out almost nothing. In most companies, it's just a page in the handbook.

[00:22:41] Aaron: Yeah.

[00:22:41] Jim: But at Otter, we, we try and make it real. They're on the wall in every conference room. They're posted all over the building. And we talk about 'em in just about every company meeting. But the values can't be the thing that tie you together unless people know what they are and, and have an understanding of how you actually live them as a company.

[00:22:59] Aaron - Narration: Like I mentioned, their first value is the Golden Rule. Jim finds that he can use it widely, and people of all different backgrounds and beliefs latch onto it.

[00:23:08] Jim: Another one is the Golden Rule. And that's one that we, we talk about a lot. But how you treat other people matters and people have from time to time criticized this, because that has a little bit of a religious connotation. But the reality is it has a connotation in every major world religion. And it has a strong secular meaning as well. I think the vast majority of my executive team has no religious affiliation at all, but the Golden Rule or the idea behind it, is something we can all get behind and say, "This is how we're going to treat each other when we're at work."

[00:23:41] Aaron - Narration: One of the recent moments that put this value to the test was COVID. Global supply chains were disrupted and so many people lost their jobs. How did Otter live its values in the middle of a worldwide pandemic?

[00:23:55] Jim: We've just come out of this or, or hopefully are coming out of this pandemic right? And it's, it's been a really complicated thing. And, and for the first six months, it had a major impact on our business. We do a lot of our manufacturing all over the world and not being able to get the product that we needed and, and even when we did get it, having almost all of our retail locations closed throughout the world meant that we didn't have a lot of revenue and we had no profitability for a significant amount of time.

And what do you do in a situation like that? Well, a, a typical company's gonna say, okay, let's cut expenses. Who's first on the chopping block. And one of the first things that they go to is layoffs, right?

[00:24:36] Aaron: Yeah.

[00:24:37] Jim: And I, and I'm not saying that layoffs are bad or immoral, but I am saying that there's an obligation that I think we have from a moral perspective to say, "Is that the first option?" And, and that's one of the things that we did with our company is say, "How can we weather this storm and keep everybody? Like, is there a way that we can do this?"

And that meant cutting a lot of other things that maybe were near and dear to our hearts, but not quite as important as the people that were near and dear to our hearts. And asking the leaders at the company to take significant pay cuts so that the people at the bottom could get extra pay to accommodate for some of the additional risks that they were taking.

That's what I mean, when I say kind of an inverted pyramid. When there's pain to be felt, it needs to be, felt the most at the top in a way that protects the people that are on the front lines.

[00:25:25] Aaron: How did that work out? I mean, that is very uncommon, sadly, in the business world for that to be how the decision is made to allocate resources. How has that worked out for you guys?

[00:25:37] Jim: Tremendous. I mean, we've been able to make it through the entire pandemic. Not only did we not have a single layoff, didn't lose a single employee to anything like that. We're at a point where everybody's back to their full pay and, and we've actually found a way to grow through this experience.

And we've got our employees that know that we care about them. Like they, they know and they understand that we want to make money. We want to be profitable, of course we do. We're in business. But at the end of the day, there's a reason for that.

[00:26:06] Aaron - Narration: This is where you'll hear a CEO say things that you don't expect a CEO to really believe. Most chief executives will say that there's a higher purpose to the business, but in most cases it's just lip service. Jim, for his part, is a true believer in the power of capitalism to do something more.

[00:26:27] Jim: And I, I'm a really firm believer that capitalism is not an evil thing. Everything can run to excess, but if you do capitalism, right, if you do business right, it can be a force for good in the world. And that's one of my personal missions is to, to prove that, to show that to the world that business can make a difference.

[00:26:48] Aaron: I think if I had asked anybody, if they would ever hear a tax lawyer say that, they would've said "No way."

[00:26:57] Jim: Yeah. Well, I, I, I try to be a reformed tax lawyer, not practicing anymore. But you know, I, I'm a human being before I'm a lawyer and before I'm a CEO, and at some point I'm not gonna be a CEO anymore, right? And I hope that my value doesn't come from my title. I hope that my contribution to the world isn't related to what I, you know, what I get paid to do. I hope it's from how I treat people. And I hope it's from the difference and the impact that I make. And, you know, my, my hope is that the day that I retire and I don't have this lofty title anymore, that I'm not worthless in the world, that, you know, my contribution stands regardless of what's on my business card.

[00:27:39] Aaron - Narration: Jim Parke does benefit from an important advantage. His company is privately owned. That is to say, he doesn't have to respond to a wide range of shareholders, including big institutional ones that have the sole priority of financial returns. Faced with intense shareholder complaints, Jim might not have been able to adopt a similar COVID response. Now that said, investor preferences are shifting, especially among individual investors. More and more want to be sure that they invest in companies that reflect good values. There's every indication that this trend is accelerating and companies like Otter Products are showing the way.

Now let's take a break here for a word from our sponsor.

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Research shows that one of the risks of Servant Leadership is that when a servant leader shows poor ethics, the negative impact is even greater than under standard leadership models. This happens because unethical behavior makes a leader appear inauthentic and, therefore, even less trustworthy. If you know your boss is in it for himself, then bad ethics don't seem that out of place. But if your boss tells you that you come first, you'll see right through him when his behavior betrays that. At Otter Products integrity is a core value, and there's abundant evidence that they do their best to live this value.

[00:29:58] Jim: Integrity, depending on who you are and what family you came from, it can mean so many different things. And so the definition we put on it is doing the right thing when no one's watching. And there's always this, well, what is the right thing? My answer is almost always, whatever your kindergarten self would've said is probably the right thing. In most cases, your gut knows what the right thing is. It doesn't take a philosophy professor to tell you what that right thing is.

[00:30:26] Aaron - Narration: So how do people at Otter actually behave when it comes to the value of integrity? Jim shared a fantastic example that illustrates how to encourage and reward people for showing ethical courage. I love this story.

[00:30:42] Jim: One of the things that I have seen is that there are a lot of examples of bad behavior in the world. And it's very rare that somebody gets called out for good behavior, that we make a big deal about that. And that's one of the things that we try and do, and we try and do very publicly and frequently.

And let me give you just an example of that. I mentioned that we do contract manufacturing all over the world, and sometimes the standard of ethics is not quite what we expect. We had a, a situation in China where we found out that one of our contract manufacturers was employing some workers that they shouldn't have been employing, that probably weren't old enough to be working. We said there's no way we're doing this. We cut ties with that factory. Stopped working with them.

And they decided to send a delegation of people to meet with us, to tell us that it was all a mistake, it was a misunderstanding. And they came in and they brought a box of cookies for each person in the meeting. Now we don't usually accept gifts, but a small box of cookies seemed like it would be okay.

So, well, when our director of supply chain got home and opened that box of cookies, not only were there cookies, but there was $10,000 of crisp, hundred dollars bills in this box. Now think about that for just a second. Like what could you do with $10,000 and, and nobody's ever gonna know about that by the way, because the people that are bribing you are never gonna tell anybody. You never have to tell anybody. It's kind of free money. And all that costs you is your integrity, right?

Well, in, in this instance, this person had the integrity that we, we try and hire for, and he called us up and he said, "What do I do? Oh my goodness. I opened this box. There's all this money in it. I didn't even eat the cookies. What should I do here?"

[00:32:28] Aaron: He didn't even eat the cookies.

[00:32:32] Jim: He was, he was panicked, right? But I know this individual and they're a person that can be trusted. And we went through a process of returning this failed bribe, which by the way is not as easy as you might think.

But this is a pretty remarkable example, and we wanted to tell this story in a powerful way. And so we brought this person up on stage, and I've got 1200 people in the room, and I, I tell this story and then we have a, a special award that we made for this person to give to him. And then also a check that after taxes would yield $10,100 that we presented to him in front of the entire company.

And the reason is we wanted to send a really clear and specific message that A) doing the right thing matters. B) it's, what's gonna get you recognized and it it's, what's gonna get you ahead at our company, and C) over the long term, doing the right thing is always gonna be the more profitable thing. It's gonna make a bigger difference for you.

Now that employee's gone through a whole bunch of promotions, seen a ton of bonuses since then. I would make the case that they could have kept that $10,000 and missed out on the opportunity and they would, for the rest of their life every time they looked in the mirror, had this big chunk of regret.

[00:33:52] Aaron: Yeah.

[00:33:52] Jim: Not wanting to know who they really were. And instead choosing to do this right thing, the person has made far more money and advanced much further in their career, because I know that I can trust them, then they ever would've been able to had they kept that money.

[00:34:06] Aaron - Narration: Here's another story to serve as an example. Someone who worked in facility management was doing maintenance in Jim's office. One evening, he looked down at a paper on Jim's desk and found private salary information for a number of other people at the company. He paused to read it, knowing that this was probably something he wouldn't normally have access to. Listen to how this employee handled what he had seen.

[00:34:30] Jim: But I had left a, a paper on my desk that showed some salaries for some individuals, and he had picked that paper up and he'd looked at it, set it back down, and left. But that bothered him so much that he had taken the time to look at that and to expose himself to information that he shouldn't have had, that the first thing that next morning he was waiting outside of my office to tell me, with the expectation that he was gonna be fired.

[00:34:58] Aaron: Wow.

[00:35:00] Jim: Wow. That guy is my hero. Like, that's the kind of person I want to be, the kind of person that has so much integrity. I can't even countenance the idea of, of making the wrong decision and, and just pretending like it didn't happen. That guy's been promoted so many times since that experience and he's working in his dream job.

Now, none of that would've happened had he not listened to that little voice inside that says "Man, you made a mistake now it's the time to fix it." And, and he did that and it's, it's literally changed the course of his career.

[00:35:35] Aaron - Narration: I really don't love it when people describe ethics as simply a matter of that little voice inside. While I do believe that listening to your gut is important, not all ethical dilemmas are easy. In fact, many of them are thorny and confusing and sometimes overwhelming. So I pressed Jim to share a time that he found himself unsure about the right way to act.

[00:35:58] Aaron: What are the really complex or thorny issues that you've had to wrestle with in the past, the ones where the kindergarten-you didn't know the right thing to do, at least right away?

[00:36:10] Jim: Yeah. A few years back, we were in the process of buying a business. And as we were negotiating this, I came to an agreement with the CEO of the other company and we shook hands. And then it's up to the, the lawyers to like paper the deal and, and make sure that it all reflects the agreement.

Yeah. Well, my legal counsel came to me and said, "Hey, I've got a problem. The other attorneys on the other side made a mistake in the document. And it's gonna make it so that we don't have to pay about a million dollars to the other side."

And you think about it for a second, there's a chance there that I can save a million dollars, right? It's not the right thing to do, but you could rationalize your way into saying, "Well, they're the ones that made the mistake. It's on them, right?"

[00:36:53] Aaron: Yeah.

[00:36:53] Jim: That's not the way that we do business. And so I, I talked to our attorney and said, "You need to go back and ask them to fix this." He did. And then he came back to me a little bit later and he said, "Hey, their attorneys, aren't gonna fix it. They're embarrassed about the mistake. And don't want to go back to their client and tell him that they made a mistake. So they're just gonna let it ride the way it is."

So like, what do you do there? Like you're, you're trying to do the right thing. You're refusing to take unfair advantage of somebody. And they're just making it really, really, really difficult.

So I had to call up the CEO of this other company and say, "Hey, I've enjoyed being around you. This has been a great conversation, but we're not gonna be able to consummate this deal because I'm not going to put my name on a document that doesn't reflect our handshake. And so unless you can tell me that this is the new agreement, I'm not gonna sign this document and the whole thing's gonna walk away."

And when I explained to him why the documents didn't reflect what was there, he he wasn't super happy with his attorneys. But man, sometimes doing the right thing isn't easy. And we almost lost out on a, a great opportunity there because we refused to take advantage of somebody else.

Now I've talked to several people about this and the response has always been, "Why didn't you just sign it and pay the money anyway?" I don't want to be in a position where there's even the appearance that I'm trying to take unfair advantage of somebody else. What I have at the end of my career is my name, right? My integrity. And one of the most important things for me is that when I look in the mirror that I'm happy with what I see. And I'm not talking about male pattern baldness here. I'm talking about really looking at myself and saying I'm comfortable with who I am. I've got five kids and they look at me like I'm their hero. They deserve to have a dad that makes the right decision. I wouldn't expect them to do any less. So why should I hold myself to a lower standard than them?

[00:38:49] Aaron - Narration: The last value that Otter Products lists is "giving back." In fact, they would say this is their purpose beyond profit. Like their other core values giving back is one that they live very deliberately through their philanthropy. But listen to how it also became real in a unique chance to come to the rescue of an entire island nation.

[00:39:13] Aaron: A lot of the good we do in the world is strategic, but some of it is just unplanned because we're in the right place at the right time. Can you share some experiences that you've had that relate to both of those, where the giving you've done is strategic, you planned on it, and then also the good you did was just because the right thing happened at the right time.

[00:39:31] Jim: Some of the strategic giving that we do is like feeding programs in disadvantaged countries. It's working with school districts in the areas of the world where we have employees to make sure that they have the technology that they need. And we put a lot of money, a portion of every case that people purchase goes towards those things.

But then there's this extra profit that on a monthly basis we donate to charity. I haven't told this story other than just in a few smaller speaking engagements, but it is one that makes me proud of the company and the people that I work with and work for.

We have a lot of employees in the Caribbean, and in 2017 in the fall, there were a series of hurricanes that went through and just decimated much of the Caribbean. And there were also similar storms or that some of the same storms ended up hitting Texas and Florida. And so everybody's attention in the US was focused on the devastation here. And nobody was really thinking about some of these small islands.

Well, there was a particular island of about 20,000 people. Usually during that time of year, there could be another 10,000 of tourists on the island. We had a good number of employees and every single one of our employees lost their home in this storm. And it was a couple of days before we could get in touch with them.

And finally, one of them was able to find a satellite phone and call us up. And they said, basically, "Not only have we all lost our homes, the government isn't functioning anymore. There's no internet, there's no cell service. We're running out of drinking, water. There's riots. Nobody has food." And they painted a really dark picture of what was going on there.

And we decided that we were in a position where we could act. We had a good number of boats that most of them were destroyed, but we had one boat down there that was kind of a larger passenger ferry boat that didn't get destroyed in the storm. And we thought we can use that boat to get relief supplies to this island and the closest place that hadn't yet been hit was Puerto Rico.

And so we decided that we were going to send money to Puerto Rico, buy supplies, and shuttle them over to this other island. We, over the course of several weeks, spent several million dollars getting as much food and supplies as we could from Puerto Rico to shuttle over to this other island. And for a period of about two weeks, we were the only relief supplies that 20,000 plus people had.

[00:42:00] Aaron: Wow.

[00:42:00] Jim: Then the storm comes along and hits Puerto Rico. And we all remember that and what happened there in the devastation that occurred there.

[00:42:09] Aaron - Narration: One of the most miraculous parts of this story is that a local church in Puerto Rico was partnering with them, and had been warehousing supplies for the company while they waited to be shipped over.

Then when the next hurricane hit Puerto Rico, the company already had a church full of supplies in place and ready to help with the next disaster. It's important to note that I knew about this story and encouraged him to share it in our interview. He probably wouldn't have mentioned it otherwise.

[00:42:39] Jim: This is one of those things where we never put out a press release saying we're doing this. Matter of fact, we've gone out of our way not to really tell this story.

But I think there's a lesson here for business, which is business can make a real difference in the world. If you're doing it responsibly, if you pay attention to this age-old Maxim that where much is given much is expected--we've been given a lot and we have an opportunity to make and do a lot of good in the world. And I'm just so proud to work for a company that cares enough to do that, that cares enough to realize that people and profits are not interchangeable, that we need to prioritize the wellbeing of people and make a difference where we can.

[00:43:28] Aaron - Narration: It's now been over a decade that Jim has been leading Otter Products, doing a job that he never even wanted. I asked him to reflect on his experience.

[00:43:38] Aaron: When you think back on when you were young and where you are now, what do you think the young-you would be saying? I imagine that the young-you growing up in Ogden and in a family of 10 kids didn't see this coming.

[00:43:53] Jim: Not at all. I read a John Grisham novel when I was in fifth grade, but thought, man, it would be fun to be an attorney because I thought it was all like intrigue and espionage. And nobody had ever told me that that was a bad idea. And so I didn't actually ever meet an attorney until I was 21, but ended up going to law school and that's what I thought I wanted to be is just be a really good lawyer.

So I think the younger me would look at what I'm doing right now and say, "Wow, that sounds cool. But why are you not practicing law? LIke that that's been our dream forever." And the truth is some days I ask myself that same question, so...

[00:44:31] Aaron - Narration: You know from my other episodes that I like to ask my guests to give advice, especially to the next generation like the students that I teach at my university. Jim's advice focused on how we have to be deliberate in becoming the person that we want to be, especially when it comes to our integrity.

[00:44:49] Aaron: What advice do you have for people that want to do good with their career in business? There are a lot of pressures that make that hard. I have a lot of students actually that are in this exact situation. They want to go into business. They're drawn to it because it fits their passions and skills, but they want it to do it in a way that that does good in the world. What advice do you have for them?

[00:45:08] Jim: You know, there, there's a lot of advice that I could go through there. I think the first is decide now what kind of person you want to be, and then choose your business career in a way that allows you to be that person.

So often people coming out of college, just take whatever job that they can get. And for a lot of people, based on the school they went to or how the economy's doing at the time, that's really the only option that they have. But then they get shoehorned into positions where they start making really small moral compromises. And pretty soon they're looking back and, and saying, "I never thought that I would get to this spot where I am."

Nobody starts a job saying "I want to be fired." Everybody wants to do the right thing, but people just start making these small little compromises. And the best advice I could give there is resist the urge to rationalize. Your gut instinct 95% of the time will get you to the right answer. And if you think that this is one of those other five, make sure you're talking to somebody else that you trust because of their ethics to get their take on the situation. If you do that, you'll get it right the vast majority of the time. And if you make a mistake own up to it and fix it. That's a really powerful combination. And the idea of living without regrets is a pretty amazing thing.

It's a really amazing thing.

[00:46:25] Aaron - Narration: When we stop to think more deeply about business, the idea that profit should be the end goal is obvious nonsense. Because what is profit for? All of us have a purpose beyond profit. It might be an entirely selfish one, or it might be an entirely generous one. For the vast majority of people, I suspect that it's somewhere in between.

But if we lose sight of the purpose and forget what the money is for, then a focus on profit alone distorts our decisions in all kinds of ways. It turns money into a way to keep score, something that money wasn't designed to and that squanders its potential.

That's the genius in a corporate motto like the one at Otter Products. "We grow to give" reminds everyone there to consider the purpose behind being the world's leader in mobile device protection. We're all drawn to think about why we should do the things we do. Growing to give is a purpose that's worth getting behind.

I want to thank Jim Parke for his time, experience, and wisdom. If you're interested in learning more about the company he leads, visit otterproducts.com. You'll find the motto "We grow to give" right there in the middle of the homepage.

In our next episode, we'll be talking to Dr. Dale Hull. 23 years ago, he delivered his last baby as a doctor but he didn't know that it would be his last. Because of an accident, he was paralyzed entirely from the neck down. These days, not only can he walk again but he's helping thousands of other patients regain their ability to move and live their lives. Dr. Hull is going to tell us about the challenges, systemic and personal, that people with paralysis have to overcome. And how it can get better.

Be sure to subscribe in your podcast app of choice so you can hear that and all past and future episodes.

If you enjoy How to Help, please take a moment to give us a positive review in your podcast app. It really helps us to reach more listeners. And if you want to stay up to date with the podcast and my other work, you can also subscribe to the How to Help email newsletter, where I share ideas about how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

Our production team for this episode included Ty Bingham, yours truly, and Joseph Sandholtz, who also mixes all of our audio. Our music comes from the Pleasant Pictures Music Club. And if you want to use their music in your projects, you can find a link and a discount code in our show notes.

Finally, as always, thank you so much for listening. I'm Aaron Miller and this has been How to Help.

Good Deeds and Broken Systems

Good Deeds and Broken Systems

Among the many pathological features of social media, there’s an argument that happens whenever we celebrate a generous act. Here’s a recent example that I found in 30 seconds of searching Twitter.

Fred Tabares is a middle-school art teacher who teaches in an area where many of his students can’t afford supplies. “Mister T,” as he’s known, also works weekends as a dish washer at a local restaurant, and he used what he earned there to help buy art supplies for his over 400 students. A heroic and lovely act that’s worthy of praise.

One publication framed the story this way:

Basically on cue, another tells Mister T’s story with this:

Both tweets are true, by the way, but they tell very different stories. (Even though the underlying article is word-for-word identical!) The odds are pretty good that your thoughts about it lined up with one of these two perspectives. We're inclined to either praise good deeds or denounce broken systems. Together, though, they reveal a truth about how help is needed, how it’s provided, and what you should do about it.

Systemic vs. Ministered Help

All the help that happens in the world generally happens in one of two ways:

1. Systemic Help. We have policies, funding, programs, or the like to address a persistent need. For examples, think of things like safety nets, scholarships, blood drives, and banking rules.

2. Ministered Help. Not meant in a religious sense, ministered help is given when one person attends to the needs of another. For this kind of help, think of rides to the airport, rent covered, study groups, and shoulders to cry on.

Much of the help that happens in the world reflects both kinds, like with a case worker helping a family through unemployment. The system hires the case worker, and then the case worker provides the help in a ministered way to the family.

But, much of the help in the world is one OR the other. Consider regulations that reduce pollution, for example. Individual people might implement technology to reduce pollution from a specific coal plant, but no one is custom delivering the cleaner air for any of us to breathe. There is no ministration in such rules, but they can reduce air pollution that kills a shocking number of people each year.

Humanity Needs Both Kinds of Help

You might be in the camp that bristles at stories like this one about Mister T. Imagine if, instead of having to work a dishwashing job so his students can make art, he had a district-provided budget. School teachers already are paid too little, so Mister T’s sacrifice exposes an injustice.

But it’s impossible for systemic help to address every possible need. That’s because every system has gaps, unintended oversights that leave people neglected. For example, I could set up a hotline to help people through their breakups (and charge less than my competition), but most people facing a breakup either wouldn't know about it or would prefer to talk to a friend.

In fact, systemic help is sometimes less efficient and effective than ministered help. People who see a need when it appears are often best positioned to make things better. This is why someone who has a financial setback is more likely to turn to friends and family before they turn to safety net programs, even ones that are well-run. (Here's a fascinating breakdown of how Americans give and receive financial help.) Getting help from those close to us is just faster and easier.

But ministered help doesn’t scale like systems. We can’t reasonably expect there to be enough teachers like Mister T to provide art supplies by moonlighting. In fact, the tough conditions that teachers face persistently gets us fewer of them than we need. To consider more examples, not everyone who struggles financially can call their parents, or who contemplates suicide can call a friend, or who breathes smoggy air can escape what they’re inhaling.

What We Can Do About It

For humanity to flourish, we will always need both kinds of help, systemic and ministered. Knowing that, what can we do about it?

First, here’s what NOT to do. Don’t shunt people like Mister T to the side and condescendingly tweet, “That’s generous, but it should never have been needed in the first place! The people running that school district should be ashamed.” Don’t attack the people honoring Mister T for his abundant generosity or sharing what he did. And then don’t scroll on past the story, never lifting a finger even giving those kids or Mister T another thought.

Instead, here’s how to get better at both kinds of help:

1. For systemic help, first realize that the problems are complex. They’re big and heavy and need lots of people pushing. Go find the people who are already doing that well to help them push. Then, as you help the experts, learn more about the problem so you become an expert too. You’ll also need to get good at organizing things, telling compelling stories, and being patient with setbacks.

2. For ministered help, celebrate and be inspired by the good examples. Get to know the people around you by spending time with them. Take good care of yourself and those close to you so that you're better positioned to help others. As you do these things, opportunities will come. Act when they appear.

Finally, don't let indignation feel like a solution. Our social media anger is no more than debris washed along in the flood.

As for Mister T, what an amazing act of love and dedication. The attention it brought has inspired others, including a $10,000 donation to pay for his students’ art supplies. The more people we can get who act like him, the better.


Things to Read/Watch/Hear

How effective altruism went from a niche movement to a billion-dollar force

Effective Altruism has been in the news lately thanks to Will McAskill's new book, What We Owe the Future. If you're curious to learn more about EA, this article gives a brief history and good assessment of what it's all about today.

The Best Way to Win a Negotiation, According to a Harvard Business Professor

I normally roll my eyes at the negotiation advice you can find on YouTube, because it's often just superstitious posturing. But this video has excellent, research-backed advice, along with an exceptional moral insight at the end. Worth the watch.

How Money Changes the Way You Think and Feel

An abundance of money comes with real psychological emotional risks, including reduced empathy, clouded moral judgment, and addiction. A good summary of research on the topic.


Promotional Stuff

If you haven't yet listened to my podcast episode with Dr. Naa Vanderpuye-Donton, then you're missing out on a chance to listen to a uniquely incredible person. One of my listeners had this to say about the episode:

If you have never listened to a podcast before, do NOT let this one be your first. You'll be ruined for other podcasts thinking they all are of this caliber.  
If you have been jaded by the noise of podcasters out there, this will give you hope that quality podcasts still exist.

😊 Here are some highlights I shared on Twitter, if you want to get a sense of why this episode is worth the listen.

HIV in Ghana, Hardship and Hope • Dr. Naa Ashiley Vanderpuye-Donton • s02e02

HIV in Ghana, Hardship and Hope • Dr. Naa Ashiley Vanderpuye-Donton • s02e02

Summary

For over 20 years, Dr. Naa and her husband Eddie have led efforts to care for people with HIV and AIDS in Ghana. During that time, their clinic has treated more than 15,000 patients and their foundation has reached millions of Ghanaians to reduce the spread of the disease and the stigma faced by those who have it.

In this episode, we’ll learn about Dr. Naa’s journey from her childhood in rural Ghana to becoming a Dutch-trained medical doctor treating patients with nowhere else to turn. She’ll also share one of the best falling-in-love stories you’ve ever heard. Dr. Naa is an unstoppable force for healing and encouragement and this interview with inspire you with hope and confidence in the face of difficult challenges.

About Our Guest

Dr. Naa Ashiley Vanderpuye-Donton is the CEO of the West Africa AIDS Foundation and Medical Director of the International Health Care Clinic in Ghana. She’s also the author of the book, Hardship and Hope: Dr. Naa's Love Affair with Persons Living with HIV and AIDS.

Dr. Naa earned her MD from Catholic University of Nijmegen in the Netherlands, with additional studies in tropical diseases at The School of Public Health in Utrecht. Together with her husband, Eddie Donton, the two have worked tirelessly to treat and improve the lives of people with HIV and AIDS throughout Ghana.

Useful Links

Dr. Naa’s book

West Africa AIDS Foundation programs and services

IHCC Ghana

The Wli Waterfalls

A video interview with Dr. Naa on The Standpoint

About Merit Leadership

To learn more about how you can develop ethical skills that turn peril into opportunity, visit http://meritleadership.com

Pleasant Pictures Music

Join the Pleasant Pictures Music Club to get unlimited access to high-quality, royalty-free music for all of your projects. Use the discount code HOWTOHELP15 for 15% off your first year.

Transcript

[00:00:00] Dr. Naa: And he just kept on going and going and going, you know. And I was like, won't this man ever stop? And then I remember after almost about an hour on the phone, he hanged up and then within five minutes, he called back again. And then I was like, "Oh, did you forget something?" He was like, "I think I forgot to say goodnight."

And I was like, "oh, okay, well, good night," because it was quite late. And I was like, what a strange person this man is.

[00:00:27] Narration - Aaron: Hi, I'm Aaron Miller, and this is How to Help, a podcast about having a life and career with meaning, integrity, and impact. This is season two, episode two: "HIV in Ghana, Hardship and Hope."

This episode of How to Help is sponsored by Merit Leadership, home of The Business Ethics Field Guide.

In Ghana, West Africa, there's a stunning series of waterfalls called the Wli falls. It's actually the tallest waterfall in that part of the continent, 80 meters high or over 260 feet from top to bottom. You'll find it in what's called the Volta region, which is a beautiful mountainous area in that part of the country.

The 45-minute hike to the falls takes you over foot bridges and between the thickly forested slopes of the Agumatsa Wildlife Sanctuary. It's a hot, but beautiful hike, and eventually you can hear the roar of the falls grow. When the huge waterfall finally comes into view, you immediately feel the thick, humid air replaced by a fresh, cool, constant breeze.

All along the cliff walls, high overhead hundreds of fruit bats, dangle from the rocks and vegetation that they call home. There's a large pool at the base and that's where the timid will wade in. But the courageous will go all the way to the falls and step under them. It's intimidating for sure, because you've never felt that much water crashing down on you all at once. But it's also invigorating, a word that means being filled with strength and energy.

I don't know how long the falls have been there, but I imagine it's been thousands of years and will be for many thousands more. In the local language of Ewe, the name of the falls means "Allow me to flow." When you see them in person, it's hard to imagine anything stopping them.

It's not far from this amazing place that another unstoppable life giving force was born. Her name is Naa Ashiley Vanderpuye-Donton, or as most people call her Dr. Naa.

[00:02:41] Dr. Naa: But there are more, there are more names to my name. There are more names behind those names, too. So my name is actually Desiree Delilah Marieka Elsie, which Marieka Elsie is they are Dutch names, Naa Ashiley Vanderpuye. Those are the names that appear in my passport, but then I also have a Ghanaian name, which is Akosua, and Akosua means I was born on a Sunday. And there is also an attachment to the Akosua. It's Akosua Vii and the Vii is from the Volta region where I was born. And the Vii means very little.

And according to my mother, when, when I was, when I was born, I was so small, the people in the Volta region gave me that name. And then obviously after my marriage, I added Donton to my last name. So now I'm Vanderpuye-Donton. So it has become a very long name.

[00:03:29] Narration - Aaron: Dr. Naa is the CEO of the West Africa AIDS Foundation, called WAAF for short, and also co-leads the International Health Care Clinic that's paired with it. She's the author of the book, Hardship and Hope, a memoir about her love affair with persons living with HIV and AIDS. For the last 20 years, she and her husband, Eddie Donton, have championed the cause of people with HIV, and together with their staff have saved countless lives. Dr. Naa is my guest for this episode and her story is going to amaze you.

[00:04:06] Dr. Naa: People say, "Dr. Naa, how did you end up coming here?" And I was like, well, I have to go very far to start the process, you know, of how I ended up with WAAF.

[00:04:15] Narration - Aaron: Throughout this episode, we're going to learn how she went from her birth and upbringing in rural Ghana to becoming a Dutch trained medical doctor. Along the way, we're also going to learn all about the current state of HIV treatment in West Africa, the struggles of those who are trying to help, and what lessons all of us can learn from this unstoppable force of a person. To get started, I want to give you some brief context about HIV in Ghana, where around 350,000 people live with the virus. And contrary to common misconceptions. HIV is no longer the death sentence that it once was.

[00:04:54] Dr. Naa: Now, if I compare HIV to when we started, there's so much we know about how this virus replicates in the human body. And that's why actually they've been able to come out with the antiretroviral medicines that are able to ensure that somebody who is HIV positive and takes the medication can attain viral suppression, where if you go looking for the virus, you are not able to find it.

And once you're not able to find it, it's very difficult for the person to pass it onto another person, even, you know, through unprotected sexual contact, through mother to child. And these are all the things that today we are able to, to address.

[00:05:37] Narration - Aaron: Antiretroviral medicines, or ARVs for short, are a highly effective way to suppress the virus from becoming rampant enough to damage the immune system and turn into AIDS, a disease that leaves a person so vulnerable to other illnesses that even a common cold can cause death. With massive support from the UN, NGOs, and government agencies, ARVs are now in abundant supply such that, in most of the world, anyone with HIV can stay on the medications and never experience the threat of AIDS. ARVs help hIV patients live long happy lives and even have children of their own.

[00:06:17] Dr. Naa: In Ghana for instance, you know, most people who are in what we call a discordant couple, so where one is HIV positive and one is not, if they have a child wish, they go the natural way because we don't have all the sophisticated, you know, methods like IVFs and all of those things. It's way too expensive. It has become possible because the one in the relationship who is HIV positive should be on, on the antiretrovirals because we know how the, the HIV works in the system. We know how to combat it. And so the person is having viral suppression, even if they have unprotected sex because there is a child wish, the chance of the positive one infecting the negative one is literally zero. And when they get pregnant, if it is the woman who is HIV positive and is now carrying a pregnancy, again because of the same medications that ensure viral suppression, the mother is not going to pass it through to the unborn child during pregnancy and will not pass it to the child also during delivery.

So a lot has changed when it comes to, to HIV. It is no more that when you get it, it's a death sentence. You will die if you don't go on treatment, you know, but the medicines are accessible and they do a great job. And once you take them correctly, look after yourself holistically, side effects are very minimum.

And these days, even we have combined tablets where you end up just taking one tablet a day. So, so much has changed.

[00:07:47] Narration - Aaron: It's only been in the last two decades that ARVs have made living with HIV possible. For the 30 to 40 years before then, getting HIV was devastating. It wasn't a question of if it would kill you, but when.

Dr. Naa grew up in Ghana during the seventies and early eighties, when HIV and AIDS spread until it rampaged across Africa, though it never directly impacted her or her family. We're going to return soon to the work that WAAF does to battle HIV, but let's first learn more about how Dr. Naa came to be doing this work at all.

Her upbringing was typical for other kids in Ghana during the time, except for her parents.

[00:08:30] Dr. Naa: So my mother is from the Netherlands. Her dad was a pure Dutch and her mom was half German and half Dutch. And the story about my mom is that she actually left Ghana at a very young age because she had a very difficult youth.

She was an only child. And it looks like her mom, that's my grandmother, had some very interesting impression about Africa. We don't really know how she got that. Whether she used to read fiction stories about Africa or what we don't really know, but at some point in time she got so fascinated by Africa that it happened that my dad, who is a Ghanaian, had an opportunity to go to the Netherlands to further his education. He, he studied animal husbandry and it so happened that the facility where he was schooling, my grandmother was doing some work there. And so she got in touch with my dad. The story goes that she kept on pushing my mother that, you know, you need to go to Africa because this gentleman looked like a, a good man, he would be a good husband for you. you know. So cutting a long story short at the end of the day, it was my grandmother who literally sent my mother to Africa. And so my mom, she comes to a country at the age of 16 and never traveled before, even within the Netherlands, and then has to go on a flight and come to Africa.

And so obviously they get married and it takes a while, thankfully, before they get their first child, which is me born in 1971.

[00:10:03] Narration - Aaron: Shortly after she was born, Naa's family moved from the Volta region to Northern Ghana, a mostly rural part of the country. They lived modestly and not did what most kids did then: fetching water, helping with chores, and ,which is still common in much of the country, she would walk a long distance to school every day. The trip took around 40 minutes each way, but because of her dad, school was never something she would miss. His personal experiences with getting an education meant that his four daughters would be well-schooled.

[00:10:38] Dr. Naa: My dad, he was very well educated. The story goes that he wanted to actually be a medical doctor. And from what I know, he got admission into one of the universities in, in the United States, way back. He had a full scholarship. There was quite a bit of jealousy amongst his siblings, and so this letter was hidden.

By the time he got it, the time had elapsed. And so obviously that opportunity was gone, but then, you know, very furious, my dad had said that one day he would find his way either to the United States or to Europe, and he was going to marry a white woman and he was going to bring the woman back to Ghana. So it looks like this was his mission. That's what I think.

And it sort of worked out. He found himself in the Netherlands and that's how my mother and my father met, got married. I have three siblings. I ended up being a medical doctor. The one after me ended up being a dentist, the third one ended up being a nurse, and then the last one ended up being a lawyer.

I think my dad had been through quite a bit of, uh, you know, difficulties in bringing himself up where education is concerned. He never had the support of his, his parents, not his siblings. So when he had children of his own, he kept on saying to us, you know, from a very young age, "Education is all you need. And I will make sure my kids get the education they need." And we all had to be very, very disciplined when it got to going to school. And not just even in attendance, but he expected us to excel in terms of our performance in school.

[00:12:08] Narration - Aaron: Where her father instilled hard work and discipline, Naa's mother exemplified kindness.

[00:12:14] Dr. Naa: Coming to a country where she literally had to learn everything about the, you know, the, the culture, the language, you know, I think that all of those things really humbled her. And so she always remained this very kindhearted woman and, you know, always willing to support in any way she can. Even though she will tell you, "There's not much I can do, but whatever I can do for you, I will do." And she's always remained that way.

[00:12:41] Narration - Aaron: All through these early years of learning, from the very beginning, Naa had set her sights on becoming a medical doctor, even though she can't remember exactly why. Perhaps it was just her destiny. The one thing that was clear is nothing was going to stop her.

[00:12:59] Dr. Naa: As to why I had decided at age two that I wanted to be a medical doctor, I have no clue. But that's what my mom says. Because my dad, like I said, he was working with the animal husbandry, my mom was more of a homemaker, you know, she was just home and managing the house. So no idea where this, you know, wanting to be a doctor came from, but that's what I wanted to be ever since I could remember.

And so I followed my dream and eventually made it come true.

[00:13:29] Narration - Aaron: Making that dream come true proved to be far more difficult than she could ever imagine. It was during her teenage years, after her family had moved to the capital of Accra, that Naa's life was unexpectedly turned upside down. She was completely uprooted from her childhood home during what they thought would be a short trip to the Netherlands.

[00:13:50] Dr. Naa: My mom and my dad, just like every married couple there are some ups and downs, and so at some point he had reached his retirement age. We were living in a house that had been given to us by the government because of the work that my dad was doing. So now coming on retirement, it means that we would have to look for another place. And I know it was an issue because we didn't know where we were going to go. My dad was the breadwinner and what he was making with his work with the government was very minimal. So not a whole lot of savings had been done.

So I know that was very stressful on my mother. That was when she decided she needed a break and she wanted to go to the Netherlands for, you know, just for a little break. And that's when my dad, he passed away whilst we were away.

[00:14:36] Narration - Aaron: Naa's father died from a simple case of appendicitis that was treated just too late. It was a completely avoidable tragedy that left Naa's mother no choice but to stay in the Netherlands where she and her daughters could get the help they needed from family and friends. All of a sudden, Naa was facing life and school in a place that was almost totally foreign to her.

[00:14:59] Dr. Naa: My mother had never intended for us to go back to the Netherlands. She had never really prepared us for anything like that in terms of, you know, the language. None of us spoke Dutch. She never spoke Dutch to us. We had been to the Netherlands I think like twice, but I couldn't even remember because we were very little at the time. So you find yourself, you are there, your father has passed away, you know, this is where you most likely are going to have to continue with the rest of your life. So it was very hard. You don't speak the language. You, you are leaving your friends behind Ghana. You are leaving your school. Yeah, it was, it was hard dealing with all of those.

[00:15:37] Narration - Aaron: For someone who had always excelled in school, this new challenge was overwhelming. Naa was placed two grades back from where she had expected to be. And now had to figure out how to learn math, science, and everything else in a completely new language.

[00:15:52] Dr. Naa: And we ended up in a school with kids that speak only Dutch, barely any English. The only time we spoke English was when we had English lessons, which we loved. At least I loved very much because at least I could understand something, you know. But then for the rest, you are in a classroom where, when the teacher is speaking you, you don't know what she's saying. You look at the books and you don't know what it is that they're saying.

So I would have to be taken out of the classroom, and most of the time the teachers will assign one or two of the students to work with us. And we would literally have to start learning things around us, just word-by-word. So maybe like a tree, they will tell us it's "boom" in Dutch, you know, or they would say car will be "auto", or they would say house, would be "huis". You know, we had to literally learn everything. It was very frustrating.

[00:16:40] Narration - Aaron: Now being so far behind in a place where she was accustomed to excellence, Naa's self-confidence was shaken. But the persistence in school that she had learned from the beginning never left.

[00:16:53] Dr. Naa: And so my mother, she got us, a private teacher where after school we would come home and we would have to go there every single day, just to be able to try to quickly, you know, get a little bit of a hold on the Dutch language. And we were always making mistakes. So because of that, it really made me become a little bit timid. I wouldn't be able to express myself. And that also had quite a bit of an impact on me. I wasn't able to move through life the way I wanted, because I wasn't having control over the Dutch language.

[00:17:24] Aaron: How do you, in that situation, how do you end up in medical school? I mean, it seems like you have all of these challenges stacked on top of you. It would be reasonable for somebody to assume that it would be impossible to end up in medical school after all of that.

[00:17:39] Dr. Naa: Exactly. And to be honest, at some point, I thought my dream was over, but I didn't want to allow it to be over. I was like, I have to be a medical doctor. That is what I want to be. And so I kept my focus and I kept pushing and I kept studying and I kept doing all I could to, to have some control over this language. And I was like, well, the good thing was because we had been set back in years, I think two years I went back, a lot of the things, once you figured it out, it was quite easy.

So like for math, for instance, I had no problems. I could do math, no problems, because I, I was way ahead. And then, you know, with English, obviously, no problems. So I was like, well, do the best you can. And so that's what I did. And eventually I think my lowest score was Dutch. Dutch I didn't score too well, but I scored a passing mark and so I moved to the next level.

And then on the next level, I started getting comfortable and I said to my mom, "I wanna, I wanna skip one class." So my mom was, "Are you sure you can do this?" And I was like, "Yeah, I can." I mean, my marks are quite good. It's just a Dutch language that keeps me from moving faster, but I know I can do it. So my mom had gone to seek advice from the teachers and, you know, most of them had said, "If it wasn't for the Dutch language, we will say, go ahead."

But about 90% of them had said 50-50 with about 10% saying absolutely not. You know, , but I said to my mother, "No way. I'm going to do this. And I, I will take the risk and I'll take the, the consequences of whatever happens." And so lo and behold, they made me do it.

So now I was kind of like just one year back compared to my student colleagues in Ghana. And I had to work very hard. It was hard, but I was very determined and I passed. I mean, I, I didn't fail. I passed . Yeah. And I passed relatively good too. And then there I was, "Okay. Now I wanna go to medical school."

[00:19:31] Narration - Aaron: Because of the lottery-style system in the Netherlands, Naa wasn't accepted to medical school until her second attempt. But after she missed out the first time, true to form, she enrolled in health science classes so that she could keep up with the material that she was missing in medical school. This helped her graduate more quickly when she finally did enroll.

And upon graduating from medical school, she had to decide what to do next. And that was her first chance to return to her childhood home, but this time as a doctor.

[00:20:01] Dr. Naa: When I was in my last year, I said to myself, "Okay, now I'm almost there, but now am I really sure now I want to go back to Ghana? It's been a while. I wanna go back and see how things are working there as a medical person."

And so I opted for an internship in a hospital in the Eastern part of Ghana, I was there for almost six months in my last year of medical school and I loved it. I just loved it. I mean, they, they posted me to a very remote area at that time. This was in 1997, no electricity. So I ended up doing a Cesarian section with, you know, with lanterns. And delivering babies, you know, normally with, with, well, also with lanterns. And you know, and so many things that we did there. And I was like, yes, this is, this is really what I wanna do. This is where help is needed. I need finish and come back here.

[00:20:59] Narration - Aaron: Returning to Ghana to practice medicine turned out to be a longer and unexpected road. Her first goal was to get more experience in a range of medical issues, including tropical medicine, pediatrics, and even some surgery. That time lasted another four years in the Netherlands post medical school, but she was getting vital training.

It was then that her mother unwittingly put into motion, the steps that would change Dr. Naa's life in every way possible.

[00:21:28] Dr. Naa: We had settled now in the Netherlands, but all four girls were now out of the house. So my mother was like, "I think I want to go back to Ghana." Because my mother had become more of a Ghanaian. You know, she came when she was 16, she had lived all her life here. And she literally, I mean, if my mother is speaking to you, you think you are speaking to a Ghanaian woman. It's only when you see her that you see a white lady. She loves Ghana so much.

So she had said to me, "You know, I just, I'm just not happy here. I wanna go back. You girls are all okay. Now I wanna go back to Ghana." And so that's where she meets Eddie for the very first time.

[00:22:03] Narration - Aaron: Eddie is Eddie Donton, founder of the West Africa AIDS Foundation and the International Health Care Clinic. I need to tell you about Eddie. I wanted to have him be a part of this episode as well because he is an amazing human being, but because of work demands we weren't able to schedule the time.

I'll start by telling you about Eddie through Naa's words. This is an excerpt from her book:

"Certain characteristics seem to come to mind when people describe Eddie. When he enters a room, his presence pervades the space and beckons for attention. He is a lean man, well dressed and articulate. When he speaks, he talks with a purposeful and deliberate manner. Eddie is direct and unyielding to obstacles."

This was the man that Naa's mother soon came to meet after returning to Ghana. It was the result of a chance encounter involving some Akita dogs that needed breeding. Eddie happened to own the same breed as Naa's mom and, never missing the chance to get to know someone, Eddie quickly struck up a conversation

[00:23:08] Dr. Naa: And Eddie, he talks a lot. He talks, he's a talkative. So he starts talking to my mother, you know, doesn't know my mother from anywhere, but starts talking. He's running this clinic, which is supposed to help HIV people. And he just started it, but it's more difficult than he thought difficult getting doctors.

So then when he mentions doctors, then my mother, you know, it raises her eyebrow. She's like, "Oh, you know, my eldest, she's a doctor." And so Eddie gets interested and he's like, "Really? Is she here?" Then my mother's like, "No, she's still in the Netherlands. That's where she studied. But she is planning to come to Ghana."

Eddie gets very interested. He's like, "Really?" So then my mother says, "Yeah, I should put the two of you in touch."

[00:23:53] Narration - Aaron: With Naa's number in hand, Eddie wasted no time.

[00:23:57] Dr. Naa: So that's how I finally get in touch with Eddie. My mother gives Eddie my contact details in the Netherlands, and then she calls me and says, "You wouldn't believe this. I met this interesting man. He speaks a lot. I don't really know, but he says he used to live in California. He mentioned something about HIV and he's running a clinic. And he's looking for doctors. So you should talk to him. So I've given him your number. He might call you." That was it.

I remember very well the first time Eddie gave me a call. I picked up the phone and he was like, "Oh, my name is Eddie. I got your contact details from your mother." And I said, "Yeah, my mother mentioned this to me. So yeah, I was expecting your call actually."

And then he started on the very first day talking a whole lot about this HIV and the NGO he has started, and how difficult it is but the need is so great. People don't have access to their care they need. People are dying of AIDS. And literally the facility he opened up is more like a dumping site. And so now he wants to know, am I really coming to Ghana to work?

And I said, "Yeah, I'm coming. That's my plan. But I don't know anything about HIV." That's what I told him. "I, I don't know anything about infectious diseases, HIV. I've never done this stuff, so I'm not really sure, but I would be interested, you know, to come and take a look when I'm in Ghana the next time." And he was like, "Oh yeah, that, that would be fantastic."

And he just kept on going and going and going, you know, and I was like, "Won't this man ever stop?" And then I remember after almost about an hour on the phone, he hanged up and then within five minutes, he called back again. And then I was like, "Oh, did you forget something?" He was like, "I, I think I forgot to say goodnight." And I was like, "Oh, okay, well, goodnight." Because it was quite late.

And I was like, what a strange person, this man is. That's what I thought to myself. And I was like, okay. And then the interesting thing is that ever since that very first phone call from Eddie, he would call like once a week. It was kind of like he was afraid I wouldn't come to Ghana. And he was bent on getting me to work at, at WAAF and IHCC. That's the impression I got. So he would call like once a week. "Oh, I'm just checking on you. You know, do you have a date when you are coming to Ghana?" And that sort of thing. "Are you still considering coming to take a look at my place?" "Oh yeah. I will come. Definitely. I will come. I will come check it out."

Eventually the calls became more frequent. So when I go to work and I come home, I'll see blinking. I put it on. It's Eddie, you know, he's left messages. Almost every day there are messages. I'm like, "Oh, this guy."

[00:26:33] Narration - Aaron: After nine months of calls, Naa finally made a trip to Ghana. All of those conversations had left Naa excited, but also a little anxious, to finally see Eddie in person.

[00:26:45] Dr. Naa: I guess, because we had already been speaking like almost every day, there was some connection already between the two of us. But just on phone. But in a way I was like, I really need to see this man face to face. So if he would come to the airport, actually I would like this.

So I landed at the airport. I'm going to the belt to get my bag. And then all of a sudden, I just get the feeling that somebody is watching me. And so I look up and then I see this man. He has found his way all the way into the, where, where we take our luggage.

And he's just suddenly looking at me and I'm like, that's Eddie. Cause he had showed me a picture. So I looked at him and then he is looking at me and then he waved and then I waved. And so I walk to him and I said, "You are Eddie." And he was like, "Yes." Then he just hugged me. and I'm like, "Whoa!"

[00:27:34] Narration - Aaron: Naa stayed with her mom, but made multiple trips to the clinic that Eddie had started at the time. There were no ARVs available. So the clinic was almost exclusively a hospice where AIDS patients would go to die.

[00:27:49] Dr. Naa: He had this concept of the hospice. So there were full blown AIDS people, people were literally on their deathbed, no families. And even if families were there, they were outside of the facility, afraid to go in. Such high levels of stigma. You could see questions on the eyes of people. As I was working there, I didn't see any sort of coordinated care. I kept asking questions, "Who is responsible? Who are the doctors here who work for them?" He said he had doctors who come in, but they go. The nurses too were not doing their jobs very well. It was a mess.

And I was like, "Oh my goodness, how can I ever work in a place like this?" First of all, you know, my knowledge about HIV is not a whole lot. And I wouldn't know how to do this, but I was very interested. I was like, "They need so much help. I need to try and do something to help these people."

[00:28:40] Narration - Aaron: At this point, we should learn more about why HIV continues to be untreated in Ghana and the rest of Africa. The UN goal for Ghana and other countries is to have 90% of HIV patients to be getting effective ARV treatment. Right now in Ghana, that number is less than 20%. The principle issue is stigma. Most people there have inaccurate understandings of the disease and they're deeply entrenched.

[00:29:09] Dr. Naa: What we really have had to deal with is people in Ghana having this idea that if you are HIV positive, they think it's a, it's a curse. You know, it's, it's something that has been put on you by some dead person, you know, that had something to do with you or had some grudges with you. It's a supernatural type of thing, and that has caused you to, to have HIV.

That's very predominant in Ghana. The other thing is the ones where people think that everybody who has HIV must be a promiscuous person. It means that you've been going about having sex with multiple people, even if you are married. And it means that you've been doing something. And I think that is what has been, you know, fueling the stigma, because obviously if you are married person and you are HIV positive, how did you get it? You, you must have gone to do something behind your husband or your wife's back. That's how they perceive it to be.

And then also the misconceptions about how you can get it in terms of, you know, casual contacts. You know, if you eat with somebody who has it, you definitely will get it. So that also fuels the stigma.

[00:30:17] Narration - Aaron: The result of stigma in Ghana means that people with HIV still often don't get the treatment that they need. There's a deep fear of being ostracized. In fact, a UN study of Ghanaians from 2014 asked, "Would you buy fresh vegetables from a shopkeeper or vendor if you knew that this person had HIV?" Over 60% of the respondents said no, even though there's no health risk in this situation.

This is where WAAF comes. Its mission is to raise awareness around HIV issues and educate people on how the disease works and spreads. At the beginning though, without adequate funding and access to ARVs, Eddie's clinic was just serving AIDS patients at the end of their life.

But Eddie was already an expert in end-of-life treatment. Before coming back to Ghana--he'd been born there, but lived in the us--Eddie ran a large and very profitable group of hospices in Southern California. His career had started in finance, but in 1994 his son, the older of his two kids, passed away from sickle cell disease. It was a shattering time that also proved overwhelming to his marriage.

The whole experience brought Eddie face-to-face with end of life care and how desperately it needed to improve for patients and families. Just one year after his son's death, he opened his first hospice in Riverside. This was before widespread availability of ARVs anywhere, including America. And so Eddie's hospice ended up with an influx of AIDS patients.

In addition to being an administrator, he also kept himself directly involved in providing care. Over the coming years, he opened more hospices nearby. Then in 1998, Eddie returned to Ghana for the funeral of a longtime friend. This visit opened his eyes to the desperate need of hospice care in that country.

After extensive research and meeting with health professionals, he opened the International Health Care Clinic in a place called Roman Ridge, followed by the West Africa AIDS Foundation one year later. This decision changed his life forever after.

Running the new clinic, along with the hospices back in California, was overwhelming. It also drained his personal finances. So at a time when most people would've given up, Eddie determined that the only way for this to work was to fully commit. So he stayed in Ghana for good.

It wasn't long after this that Naa came into his life. They grew closer during her visit there, but the big moment came when Eddie had the idea to take Naa on a surprise hunting trip. That morning Eddie was scheduled to give a radio interview and invited Naa to come along. And what happened next is one of the craziest stories I know of how two people fell in love.

[00:33:14] Dr. Naa: So the two of us drove to the radio station and he went into, you know, the recording room. He gave a wonderful talk about HIV and I just listened to it. And I was very impressed. I was like, wow, he knows what he's doing.

So after the program, I thought, "Oh, he's gonna take me back to my mother." But then on the way he says, "Oh, I'm taking you somewhere special." "Like really? Where are we going?" He says, "Oh, somewhere special. I can't tell you now." And I said, "Oh." Then he says, "Yeah, but you know, this is in the bushes somewhere."

I was like, "Oh, I don't think this is safe." Then he was like, "Oh no. I mean, I wouldn't do anything that is not safe with you." I was like, "Okay. But let's just truly make it safe."

We end up picking up this gentleman. I saw he was holding a gun and I was like, huh, what is this all about? And he says, "We are going hunting." And I'm like, "No, no, I don't. I've never hunted before. I don't know anything about guns. I don't even like the fact that people shoot their animals." I was like, well, I'm here. I mean, what can I do? I'm already here. You know, he drives myself and his friend way deep into the bushes and I'm like, "Where are we?" He says, "Oh, we come here all the time." I'm like, "Okay, I'm relying on the both of you."

So then we get out of the car. You know, we get into a very thick part of the bushes. And now he says, "This is the area where the antelopes and you know, other game, they come out. But we have to be very still." So we are standing there about 10, 15 minutes, 20 minutes. I don't see any animal.

And then, you know, his friend starts to move a little bit away. I'm like, "Where is he going?" And then Eddie says, "He's going to the other parts. These animals, they come all over the place."

And so now it's just Eddie and myself, and I'm so tired. It's late in the afternoon and we've been up all day. And so I'm sitting there, I'm looking around under the thick bushes. I'm like, "I don't hear anything. Are you sure these animals are coming?" He's like, "Be still. Be still."

So we are still, and then all of a sudden from nowhere, I hear this gunshot boom. And then I turn and I look at him. I look at his boot. I said, "Did you shoot your foot?" And then after like two, three seconds, it records in his head. Then he's like "I shot my foot!" And I'm like, "You shot your foot!"

So I get up. I run to him. The gun falls on the ground. He starts to fall to the ground. And I look at this boot and I see this huge hole in the boot. I'm like, this is not good. And I take off the boot and he has blown his toes off, the two toes.

[00:35:39] Aaron: Oh my gosh.

[00:35:40] Dr. Naa: And I'm like, now you have it done. In the meantime, there comes his friend shouting, "Did you shoot something?" And I'm like, "Yeah, his foot! You know, can you come quickly? We need to get him out of here."

He was screaming now because he was feeling the pain now. And I was like, I need to stop the bleeding. So I tied the t-shirt around. And I'm like, "We gotta get out of here as fast as we can." So the friend comes and takes Eddie on his back. We finally get to the vehicle, we put him in there and we are like "Quick! We need to get to the nearest hospital."

And that's when the whole ordeal started.

[00:36:17] Narration - Aaron: It really was an ordeal. After two days of visiting hospitals, they finally met with surgeons trained in these sorts of injuries. But with one look, the doctors immediately recommended amputation. Worried that he'd never play tennis again, Eddie refused and they left.

Dr. Naa was his last best hope.

[00:36:38] Dr. Naa: He says, "I'm not going back there. You need to take care of this food for me." And I'm like, uh oh. So I said, "Okay, I will do the best I can." So right there in his little apartment behind the WAAF and IHCC, I would go there every day. I would go there to clean it for him. And it was, it was such a huge wound and, oh, it was so bad.

But then my time came, because I wasn't done with everything I was doing in the Netherlands. I wasn't in Ghana full-time at that time. I'd come for just a period to see his facility and, you know, go back. And then if I was willing to come and work with WAAF, I would go and, you know, finish things up and, and, and come back.

So I had to go back because I was working and I told him, I said, "My time is up." And he was like, "You can't go. You are, you have to, you have to help save my foot."

[00:37:27] Narration - Aaron: Naa decided to extend her stay for two weeks. Every day, multiple times a day now would clean and dress his wound to fight off infection. Steadily Eddie's foot began to heal. Then the time came that Naa really did have to leave.

[00:37:45] Dr. Naa: He seemed to be tolerating it quite. He was even able to drive me to the airport. I said to him, I said, "No, you can't drive me to the airport." He says, "No, my car is, is an automatic car. I will use my other foot. I should be fine. Just bandage it very well for me. And I will, you know, I will manage."

But in the meantime, you know, it's just being close to Eddie this much, catering for his foot, and it had really drawn us very close together. So when he dropped me at the airport, I, I didn't really wanna go, I didn't wanna leave him in this state, but at the same time I knew I had to go. There were things I had to finish.

Oh, it was horrible. I, I remember crying and I don't know why I was crying. You know, I was crying. I was like, "I can't leave this man this way!" And I was miserable. The whole flight back to the Netherlands.

But then what I did when I got back, I quickly got in touch with one of the surgeons at the hospital where I had worked. And I said, "Listen, this is a situation I have with a very good friend. And he, you know, he had this gunshot wound. We've done all we could, but I want to see if, if, if we bring him to the Netherlands. If you can take a look and see what you recommend." And he was like, "Sure, as long as he can come, I will take a look."

So I arranged and Eddie flew to the Netherlands. The surgeon took a look and he says, "Well, whatever you guys were doing, you know, it looks like it's been very good. Just keep on doing this. The wound will heal. We don't need any further surgery. He should be able to walk. He should be able to play he, his tennis. He should be able to have a full recovery."

So Eddie was very happy. So he says, "Okay then instead of going back to Ghana, I'll stay for a while in the Netherlands." So he was with me and I guess that's really what brought us even closer together. And it moved from just being ordinary friendship to something else.

And so I said to him, "You know, just, just give me some little time to wrap up things in the Netherlands and then I'm gonna come and I'm gonna work with you. And we are gonna make this thing work."

We did our little small ceremony, uh, of getting married and everything. And then shortly after that is when I found out that I was pregnant. And so I was like, okay, you know, maybe let me just have my child. And then it would be around the time that I wrap up things. And then I, I will just move to Ghana.

[00:40:01] Narration - Aaron: I adore this story. It's the kind of love story that really makes you believe that some people were meant to be together. And in this case, it wasn't just for the happiness of Naa and Eddie, the kind you'd see in a fairytale. Their combined efforts as a couple have literally saved countless lives. And building WAAF wasn't just some happily ever after either. It was a mountain of hard work. More on that after the break.

But before we go to break, and if you enjoy How to Help, please take a moment to give us a positive review in your podcast app. And also tell your friends about the show. Those two things are the best way for us to reach more listeners. Now for a word from our sponsor.

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Dr. Naa and Eddie now have four kids of their own: three boys and a girl. That, all will building up WAAF and the clinic basically from scratch. As you can imagine, it has been challenging.

[00:41:57] Aaron: How have you been able to balance your family and the work that you do that you both do that is so demanding?

[00:42:04] Dr. Naa: Yeah, it's been very tough and I will say tougher for me as a mother. Because from day one, I have actually been working as a frontline medical doctor looking after mainly HIV positive clients, but also people who come that are not HIV. So basically running the clinic, having to do, you know, both clinical work and administration.

And then on top of that, having to cater for your family and your children, it, it hasn't been easy. And, you know, and, and also for the fact that the kids have, well, I don't why we planned it like that, but they are all two years apart. And it was quite stressful on me.

And not just even in terms of the everyday work, but also emotionally, because you deal as a medical doctor with all types of people, including children. And I have had instances where it, it hasn't gone well with infants, you know, children, babies. And then you, you see that, and then you, you think of your own and you are like, "Wow. You know, what, how would you feel if it were your own?"

Especially one time when I had, when I had to go and pronounce like a young girl. I think she was about maybe seven or six and she had died actually on the way. So when I got there, the child was already dead. But then, you know, something like this just requires you doing quite a bit of paperwork and calling family and, you know, kind of like being there for the family.

And, and then I just looked at again and I was like, "Wow, six years old. This is like my, like my son, you know, what would I do if I were the mother, I wouldn't be able to take this." So you just take it as a mother, you just feel it so badly and then you go back, your kids are there and then you are like, "Oh, this is just not fair!"

It's, it's very difficult. Trying to just separate the two.

[00:43:50] Narration - Aaron: Of course, Dr. Naa and Eddie don't do this work alone. It's also been the work of an incredible staff at their clinic and nonprofit. In her book, Naa goes out of her way to tell all kinds of stories about the faithful staff that have helped realize this vision.

These are incredible people. You remember earlier when we talked about the stigma faced by HIV patients? Well, the same stigma attaches to anyone who works or lives with people who have HIV.

[00:44:21] Dr. Naa: No, it's not just with those who are having HIV it's with anybody who is somehow connected to patients living with HIV. So, which means that people like myself and my staff. We were all known to be HIV positive, just because of the fact that we worked there. And so we would be denied access. The men to go to have a, the barber, give them a haircut. They said, "No, because we know you are coming from that place. And all of you, there is too much HIV. We don't want anything to do with that."

And so many other examples. Staff used to go to buy, like, sodas. They'll be denied it because they said, "Don't come and let people see you holding our bottles. Because if they see you holding our bottles, they think all our bottles are contaminated with HIV. So don't come here."

So it's been, it is been very hard. Not that to say it bothers me. I, I don't really mind that people think I'm HIV positive , but I know it has affected some staff. Their children are being laughed at at school that, you know, "Your mother is HIV positive." Only for the fact that she works, you know, in a facility that caters for people living with HIV.

[00:45:25] Aaron: Why do your staff keep coming? Why do they keep working for you despite all that?

[00:45:30] Dr. Naa: You know, that's a great question. And most of my staff, especially those at the clinic, are staff that have been with us for the longest. I mean, if anybody has left, it has been maybe because they had a very unique situation. But most of the staff are the ones that have been with us all this time.

And I, I just think we have come to build a strong team at the clinic. We all work together when it comes to HIV and we support ourselves 100%. We take care of ourselves. Let me put it like that, because it is not easy. We get stigmatized. We get looked down upon. We deal with very difficult situations. Sometimes, you know, not just the direct medical care we give to people, but the psychosocial, which is, which is really the toughest part. What we go and see in people's homes, what people come and tell us. And how we have to deal in trying to save a couple's relationship, just because one has HIV and one doesn't have.

And ,you know, mothers who have found out that they're HIV positive and want to get pregnant and are so afraid. Young girls who have found out that they are positive and think that's the end of their life. Because in Ghana, you know, a young girl, at some point you need to get married. You need to have children. They come to us. What should we do?

We are constantly dealing with.Very, you know, intimate issues and a lot of psychosocial problems. So it's very important that we take care of ourselves. And I think as a team, we really do. We look out for one another and I think that is really what has kept us going all these years.

I am very open. I make sure they know I really appreciate them. Where they don't perform, I tell them. But where they do perform, I commend them. When they do great things, I make sure they know about it. And I think that is what has really kept them going, you know? And they say good things about me too, so, which is good.

[00:47:25] Narration - Aaron: I could make an entire series of episodes just about Dr. Naa, Eddie, and their experiences building WAAF. Instead, I strongly encourage you to read her book, Hardship and Hope. You'll find a link to it in the show notes, but here's Dr. Naa summarizing what those early years were like.

[00:47:44] Dr. Naa: The little we had, we would pay the staff, you know, and we would be last. And many a time we would end up not having any money to pay ourselves. But then it's amazing how we were able to, to, to just, you know, carry on. But there was no way you could call this a salary or even an allowance. Gradually we started getting some funding in the beginning. It was also not anything to write home about.

And so it continued for a very long time that way. We must have been getting some help from somewhere to push us through that. You know, you don't realize it is there. But it takes you through, you know. And it's amazing now. Some new staff that have joined WAAF, because of projects that have come on board. I just look at them and I'm like, "You don't know what we have been through!" You know, because now everything is so much easier. Everything is budgeted for. I'm like, "Are you for real?"

[00:48:38] Narration - Aaron: The work of the foundation and clinic has grown dramatically. They no longer provide end-of-life care because these days they can treat patients with ARVs. After 20 years, they do more and they reach more people than ever before.

[00:48:53] Dr. Naa: Oh today in total, we have almost 50 staff now.

[00:48:57] Aaron: Wow.

[00:48:57] Dr. Naa: Yeah. Between the two, yes. And it's amazing because we started maybe with about six, I think, and now we've, we've grown to be about almost 50. And then we have lots and lots of volunteers, peer educators, case managers, paralegal.

[00:49:14] Narration - Aaron: There is still a risk of donor funding dropping. Much of their support comes from international agencies and that resource is at risk, especially after COVID. But the need to combat HIV stigma and to treat patients continues.

[00:49:29] Dr. Naa: And I think that is where sometimes we are a little bit afraid still because we know donor funding is dwindling. There are so many other areas that need help. Look at COVID. You know, and so we know that gradually it is beginning to drop. So that's one challenge.

The other thing is there is still quite some level of stigma. It's unfortunately, leading to still quite a number of people ended up having full blown AIDS, which I feel with accessibility to ARVs, we shouldn't be seeing that much anymore of AIDS patients. Yeah. But we are!

[00:50:01] Narration - Aaron: If this is inspiring you and you want to jump into help. I asked Dr. Naa how to get involved.

[00:50:07] Dr. Naa: Because we talk about HIV and then we talk about all the things that come with it, people tend to think that if, if you wanted to help us, you have to be a medical person. Absolutely not! It's a whole organization we are running. And, and then, and then of course we have the clinic.

Yes, it is more public health, but there is so much that comes to play. You know, we are always looking for anybody who could help us in marketing. If there's anybody who is a business minded person, they could help us. Because like I said earlier, you know, donor funding is dwindling and we need to find a way to sustain ourselves and hIV is not going to go away tomorrow. You know, it's, it is here to stay. And so we need to keep going on.

We look out for people to help us in the area of publicity, people to help us in the area of communication. How do we use social media, for instance, to, to promote health education? Anybody, you know, anybody. You, you don't necessarily have to have a health background. Once you come here, you will find something that you can do that will contribute immensely to, to the work that is going on.

[00:51:15] Narration - Aaron: We have just a little time left, so I wanted to ask Dr. Naa some deeper questions about death, hope, and how to make a difference.

She shared a story with me from years ago when a teenage boy came into the clinic because of an eye infection. It turned out to be cancer, and it also turned out he had AIDS due to an HIV infection he'd carried since birth. The cancer ended up spreading to his jaw, neck and shoulder. Dr. Naa spent years treating him almost daily, cleaning his wounds, until finally he passed away.

Both Dr. Naa and Eddie have seen enough death to cover a dozen lifetimes.

[00:52:00] Aaron: What are some of the lessons you've learned about death that have been surprising to you, or lessons that you, you would want other people to know?

[00:52:08] Dr. Naa: Yeah, that's interesting. The thing is, you know, because I think I have seen so many people die and like you rightly said that, you know, my own family, it has made me think about death. I have actually been holding people's hand when they passed. And then I, I say to myself, I look at them and I'm like "A minute ago you were here now, where are you? What has happened?"

I haven't found the answer. I just don't know what happens when we die. Sometimes I say to myself, I think we just cease to exist. Sometimes I say to myself, "Is that really it?" And I try not to think about it because I say to myself, if I think about it any deeper, I will just drive myself crazy because, you know, the answer wouldn't come to me.

But what I have learned, and I think just because of having witnessed people like going through the process, is that I feel when people finally die, there's peace. That's what I think. Regardless of whatever it is that you were going through, there is peace. And I know it is sad for those of us who lose a loved one, but I think because I feel they are at peace, after we go through the morning process, getting to understand that we will not see this person again here, you know, on earth, we should be satisfied that.

They are at peace. That that's how I, that's how I feel it, you know? And that's what keeps me going.

[00:53:32] Aaron: What brings you joy when the work is especially hard? What is it that helps you find joy and happiness in spite of the hard things?

[00:53:39] Dr. Naa: I, I really believe just knowing that I have been able to be a part of making someone's life meaningful. I think that is really what keeps me going and in the past, especially when we didn't have lots and lots of like easy access to treatment, and people were really suffering, and families would give up on people. But you go to the extreme, even though, you know, you don't have the power to, to make somebody well. You feel you have to do what is in your power, you know, to, to be able to contribute.

And then you, you are able eventually to save some and then you get the feedback from them. "Oh, Dr. Naa, we thank you so much. We know we can't do much for you, but your reward is, your reward is in heaven." That's what they always tell me, you know, and then, and I'm like, "Well, well, thank you, you know, thank you."

And I'm just so glad that I've been able to make somebody have a meaningful life. And even when people have lost loved ones that were in my care, but then they come back and say, "Doctor Naa, we just wanna thank you and your team. We saw how much you did for them. We appreciate you so much." That alone, just the appreciation that they know you did what you can.

You can't perform miracles, but you go to the extreme to do what it is that you can to help someone. I think that is what really gives me motivation to carry on. Because there's always hope! And so don't let that hope slip away. Do what you can to keep the hope. Even if somebody dies, again they, they are at peace. The loved ones that are left behind appreciate the fact that, you know, you did all you could to help.

I think that is really what keeps not just me, but my whole staff, going

[00:55:20] Aaron: A lot of my listeners are people who want to make a difference in the world in whatever ways that they're, they're trying to do that.

[00:55:26] Dr. Naa: Yes.

[00:55:26] Aaron: What advice do you have for someone with ambition to tackle the world's big problems?

[00:55:32] Dr. Naa: Oh, well, I think, you know, the world is a very hard place and thankfully we have good people.

But despite that, your goodness will always have challenges. And I think you shouldn't let these challenges sit in your way. I think every little contribution a good person makes in this world, it counts toward something. And we all bring our little goodness. And that is what makes most part of the world, even though it's challenging, still have quite a level of goodness.

So I will just say, if you have anything to do, don't think it is too small. Every small bit adds up in whatever way. So please go ahead and do it. And if you face challenges, let the challenges be the ones that will even make you stronger. Get up and rather move on with it, and you will make a difference.

[00:56:22] Narration - Aaron: I think by now you understand why I started by telling you about that amazing waterfall. That unstoppable, invigorating force from her birthplace is the best image I can think of to describe Dr. Naa Ashiley Vanderpuye-Donton.

I want to share with you an excerpt from Dr. Naa's book. Near the end. She writes this:

"I will admit that I am mentally, emotionally and physically drained, but I will not say that I am burned out. I continue to hope that things will get better...My clients motivate me with their kindness and optimism...My key to happiness is to appreciate what you have now and to not worry about what you do not. Have material items are not what make one happy...It has been a privilege to work in the field of HIV and Ghana, and I am extremely grateful for the person I have become through this work."

I hope you've been inspired like I have by knowing Dr. Naa and Eddie. I'm so deeply grateful that she took the time for this interview. Their story is one that I want the whole world to know. If you want to help them in their work, visit waafweb.org. You can also find a link in the show notes for this episode.

In the next episode, I'll be talking with a person who might have actually made the phone case that you're using right now. His name is Jim Parke and he's the CEO of Otter Products, the global leader in mobile device protection. And while mobile phone cases will come up, the real topic of our conversation is how to build a company with a higher purpose. You're going to be amazed at how the right perspective on business can turn any company into a force for good. Be sure to subscribe in your podcast app of choice. You can hear that, and all of our past and future episodes.

If you enjoy How to Help, please, please take a moment to give us a positive review in your podcast app. It really helps us to reach more listeners.

And if you want to stay up to date with a podcast and my other work, subscribe to the How to Help email newsletter, where I share ideas about how to have more meaning in your life and in your work. You can subscribe or read the archives at how-to-help.com.

Our production team for this episode included Ty Bingham, yours truly, and Joseph Sandholtz, who also edits and mixes our audio.

Our music comes from the Pleasant Pictures Music Club. If you want to use their music in your projects, you can find a link and a discount code in our show notes. And finally, as always, thank you so much for listening. I'm Aaron Miller and this has been How to Help.

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