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What Companies Value: Apple & Accessibility
Every company does at least some things that don’t make money, or at least aren’t closely tied to making money. What those things are tells you a lot about what the company values.
One thing Apple’s been consistent about for years is building best-in-class accessibility features for the users of their products. There’s really no other tech company that comes close. And yet, I’d be shocked if what Apple invests in accessibility is profitable for them. I think they just do it because it’s right.
Anyway, watch this video to get a clear picture (pun intended) of something that Apple values.
